Inbound Marketing & Outbound Marketing – The Methods
Posted: Sun Apr 20, 2025 10:13 am
The explanations clarify the specific requirements for implementing the measures. With inbound marketing, content must be optimized for search engines and/or platforms. This requires a certain level of technical expertise. With outbound strategies, a company may first need to create awareness of a problem or awaken a need. This is particularly true when introducing new product or service categories. This creates a difficult balancing act: The advertising must reach as many people as possible, e.g., clarify a australia phone number data problem and convincingly explain why the company's offering solves it.
Inbound marketing methods
Inbound marketing relies on three key methods:
Content marketing
The quality of the content is crucial, so it's important that this information isn't perceived as disruptive to the target audience. Examples include:
eBooks, white papers
Checklists
Explanatory videos
Podcasts
Blog article
Search engine optimization
Inbound marketing SEO strategies increase a website's visibility in search engines. They attract qualified visitors by providing relevant content and optimizing website search. By actively engaging with potential customers, you can achieve more traffic, conversions, and higher engagement.
Social media marketing
Users highly value direct interaction. They reward, for example, a personal answer to a question. Social media is ideal for this.
Phases of the Inbound Marketing Flywheel
Building on the principles of inbound marketing, the inbound flywheel represents a change in the way companies attract, retain, and delight customers. In previous models of the customer journey , such as the funnel model, customers are merely the desired end result. Once the person interested in buying has gone through the funnel from top to bottom, the goal is achieved and the process begins again. The energy that is used to generate a customer is lost when the customer is converted. The flywheel model does not embody a funnel, but rather a cycle. A cycle that rotates autonomously through an internal energy. In this case, the customers already generated represent the internal driving force and, unlike other models, in this model the energy expended is further used to acquire new customers.
Inbound marketing methods
Inbound marketing relies on three key methods:
Content marketing
The quality of the content is crucial, so it's important that this information isn't perceived as disruptive to the target audience. Examples include:
eBooks, white papers
Checklists
Explanatory videos
Podcasts
Blog article
Search engine optimization
Inbound marketing SEO strategies increase a website's visibility in search engines. They attract qualified visitors by providing relevant content and optimizing website search. By actively engaging with potential customers, you can achieve more traffic, conversions, and higher engagement.
Social media marketing
Users highly value direct interaction. They reward, for example, a personal answer to a question. Social media is ideal for this.
Phases of the Inbound Marketing Flywheel
Building on the principles of inbound marketing, the inbound flywheel represents a change in the way companies attract, retain, and delight customers. In previous models of the customer journey , such as the funnel model, customers are merely the desired end result. Once the person interested in buying has gone through the funnel from top to bottom, the goal is achieved and the process begins again. The energy that is used to generate a customer is lost when the customer is converted. The flywheel model does not embody a funnel, but rather a cycle. A cycle that rotates autonomously through an internal energy. In this case, the customers already generated represent the internal driving force and, unlike other models, in this model the energy expended is further used to acquire new customers.