Big Data & Analytics
Posted: Mon Dec 09, 2024 8:36 am
Linking the concept of the organization to the digital world is a strategic step to project a modern and evolving image with the market. A company as traditional as Burberry is a success story of digital transformation for its consumers: they enhanced the user experience in web and physical stores alike, integrating elements such as screens or iPads to consult information about their products, among other interesting actions.
Christopher Bailey, Burberry's creative director, admits: “I don't see buy bulk sms service consumers, but people who interact with us.” On several occasions, Bailey has stated the importance of knowing and attracting the attention of the customer: “As well as buying a product, it's also about how. We have discovered that the more we entertain, the more people become attracted to our brand.”
Nowadays, one of the most valuable assets that any company has is information, market data and customers that can feed its processes. Companies that have ventured into digital transformation are investing in technologies that process and analyze all their information to discover improvements that will lead them to success faster than their competition.
Christopher Bailey, Burberry's creative director, admits: “I don't see buy bulk sms service consumers, but people who interact with us.” On several occasions, Bailey has stated the importance of knowing and attracting the attention of the customer: “As well as buying a product, it's also about how. We have discovered that the more we entertain, the more people become attracted to our brand.”
Nowadays, one of the most valuable assets that any company has is information, market data and customers that can feed its processes. Companies that have ventured into digital transformation are investing in technologies that process and analyze all their information to discover improvements that will lead them to success faster than their competition.