Enterprise SEO with Moneyhouse
Posted: Sun Apr 20, 2025 8:11 am
Enterprise SEO involves optimizing large websites with over a million URLs. Special rules apply here, as economies of scale play a particularly important role with such a large site. It's not possible to optimize every little detail. Instead, you need to identify topics that have a large impact . Therefore , the biggest levers in this area are scalable topics and technical SEO .
The exemplary optimized website belongs to Moneyhouse, a business information service that does n't offer unique content , but scrapes it from other sites. The subpages contain numerous ads and a paywall.
From 2020 onwards, AI - generated content was created , internal linking nepal phone number data was improved through HTML sitemaps and page speed was optimized .
Corinna presented the improvements that could be achieved, for example, by adjusting internal links. However, she also pointed out that success sometimes fails to materialize despite the best efforts .
Enterprise SEO requires patience , as a large website reacts more slowly to changes than a small one. The effectiveness of optimization measures often only becomes apparent weeks or months later. Therefore, some iterations require significantly more time than for smaller websites. These findings underscore the importance of strategic thinking and long-term planning for enterprise SEO .
C hima M m eje – Becoming a Thought Leader in the Age of Generative AI
The internet is currently flooded with AI-generated content. Whereas previously only a few blog posts were created daily, 7.5 million new posts are now published every day . This volume is only possible through fully automated content creation, which, however, comes at the expense of quality and user trust . In this era, trust is becoming the most valuable currency.
Fig. 4: Chima Mmeje shows how one’s own expertise can be communicated to the outside world.
Chima doesn't condemn the use of AI per se, but rather the mass production of low-quality content and spam that currently floods the internet. In a time when trust is becoming increasingly important, thought leadership is key to building trust in one's own expertise and personal brand .
To build and strengthen your brand, you should select targeted channels and fill them with high-quality content . These channels can include social media, articles, presentations, webinars, or podcasts.
Instead of constantly creating new content for all channels, it's better to present individual, relevant topics for different occasions in a different, yet always engaging way. Quality should always be prioritized over quantity. AI can serve as a supporting tool here, whether for creating or analyzing LinkedIn posts or for generating ideas. In her presentation, Chima presented how she trained chatbots to adopt her own personal style .
In the end, however, it is the people, their experiences and personal nuances that count.
The exemplary optimized website belongs to Moneyhouse, a business information service that does n't offer unique content , but scrapes it from other sites. The subpages contain numerous ads and a paywall.
From 2020 onwards, AI - generated content was created , internal linking nepal phone number data was improved through HTML sitemaps and page speed was optimized .
Corinna presented the improvements that could be achieved, for example, by adjusting internal links. However, she also pointed out that success sometimes fails to materialize despite the best efforts .
Enterprise SEO requires patience , as a large website reacts more slowly to changes than a small one. The effectiveness of optimization measures often only becomes apparent weeks or months later. Therefore, some iterations require significantly more time than for smaller websites. These findings underscore the importance of strategic thinking and long-term planning for enterprise SEO .
C hima M m eje – Becoming a Thought Leader in the Age of Generative AI
The internet is currently flooded with AI-generated content. Whereas previously only a few blog posts were created daily, 7.5 million new posts are now published every day . This volume is only possible through fully automated content creation, which, however, comes at the expense of quality and user trust . In this era, trust is becoming the most valuable currency.
Fig. 4: Chima Mmeje shows how one’s own expertise can be communicated to the outside world.
Chima doesn't condemn the use of AI per se, but rather the mass production of low-quality content and spam that currently floods the internet. In a time when trust is becoming increasingly important, thought leadership is key to building trust in one's own expertise and personal brand .
To build and strengthen your brand, you should select targeted channels and fill them with high-quality content . These channels can include social media, articles, presentations, webinars, or podcasts.
Instead of constantly creating new content for all channels, it's better to present individual, relevant topics for different occasions in a different, yet always engaging way. Quality should always be prioritized over quantity. AI can serve as a supporting tool here, whether for creating or analyzing LinkedIn posts or for generating ideas. In her presentation, Chima presented how she trained chatbots to adopt her own personal style .
In the end, however, it is the people, their experiences and personal nuances that count.