As explained above, we particularly recommend the video ad format for your meta ads. However, this format is challenging to implement. What characterizes a successful video ad? Below, we've summarized some tips for your video ad creatives.
Short form
Shorter Facebook video ads generally perform better. However, it's important to saudi arabia phone number data ensure that the length and message of your video ads match. We recommend a video length of 30 seconds. However, if your product requires more explanation, 60-second videos can also achieve strong performance. In any case, a strong scroll stop and dynamic video editing are particularly important to maintain users' continuous attention.
Fast Pace
Users appreciate a variety of different settings and perspectives when presenting a product. This creates variety and continually piques users' interest.
Subtitles
Add subtitles or text to your video, as users can't always watch with sound. And even if the ad can be viewed with sound, it's still a good idea to include subtitles. This way, you can convey your advertising message across three channels: while watching the video, reading the text, and listening to the audio.
Highlight offer
If you have an offer that includes, for example, a discount code for Facebook users, you should highlight it. An irresistible offer triggers a conversion on the part of users. The offer doesn't necessarily have to be a discount code; the incentive to purchase can also be created by an additional free product. It makes sense to test different offer variations to find out what your target audience responds to best.
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