Tools and services for internet marketers. Recommendations 5 o'click
Posted: Mon Dec 09, 2024 8:24 am
In this article, we share our agency's experience, developments, and cases. We tell you how and why we delegate routine tasks to automated services — with examples, screenshots, and a detailed description of work processes. We invite you to our inner kitchen — you will see in detail how we optimize and promote websites, plan and launch advertising campaigns in social networks and search engines, and increase clients' profits.
It will be useful for everyone: marketers, advertisers and business owners.
Services for working with SMM, SEO, targeted and contextual advertising help us analyze competitors, launch effective advertising, track campaign results and the work of sales managers who communicate with clients. We are responsible for the final result, so we control the entire chain - from warming up and generating leads to closing the deal.
In addition to advertising, we use services that organize, simplify, or automate taiyuan telephone number data the work of our specialists - and free up their time for priority tasks and deep immersion in each client project.
Services for internal agency management
Our agency has 2 offices — in Moscow and St. Petersburg — several dozen remote and freelance employees who are scattered around the world and in different time zones. Two services help us organize our work — Asana and Slack .
1. Slack
Slack is a chat that is designed specifically for one specific company as an intranet. In Slack, we create separate chats for each client and add all the employees involved in the project. It is very convenient - we conduct joint brainstorming sessions there.
This chat is also convenient for monitoring the progress of work; you can easily monitor each project, follow discussions and store useful information directly in the chats.
In addition to the chat, you can create a channel in Slack that will work like an RSS feed - collecting important news, articles and notes in one place. Another useful feature is Slack bots. For every taste - from employee control and report creation to an email digest of important correspondence.
RSS feed in slack channel
RSS feed in slack channel
2. Asana
In Asana, we set tasks for each employee. This service has very convenient navigation: tasks are grouped by projects, but each user has their own list. You can go to any project or to any team member and see the tasks.
For each task, we set a deadline and description, provide comments and, if necessary, involve several performers. After completing the task, its creator either accepts the work and closes the task book, or returns it for revision with explanations. If the task is cyclical, you just need to set a new deadline. Thus, each specialist in the agency knows exactly their responsibilities.
Work screenshot from asana: employee task list
Work screenshot from asana: employee task list
Services for launching and analyzing advertising campaigns
Contextual and targeted advertising specialists at 5 o'click do not manually monitor hundreds of launched campaigns across all projects — instead, they work out audience maps and write creatives that will definitely reach your target audience. There are special services for analysis, downloading reports and advertising results. Let's look at those that we confidently recommend for working on client projects.
1. Marilyn: 5 o'click's main service for working with advertising campaigns
Marilyn
Pavel Katz , managing partner of the agency 5 o'click.ru:
"Marilyn is our main system for end-to-end analytics and management of contextual and targeted advertising. In it, we set up rules for automatic campaign management, and here we have alerts and reporting. In Merlin, we control the progress of advertising, KPI fulfillment, budgets and media plans; we see how effective advertising is."
Merlin shows about two dozen metrics and collects statistics for any reporting period - for the most accurate results, the service can be connected to Google Analytics. In Merlin, our specialists test creatives for targeted advertising. They also calculate keyword rates for contextual campaigns based on the number of clicks, advertising revenue, bounce rate, and other indicators.
It is impossible to manually optimize these indicators every day — then the contextual advertising manager will have no time to analyze competitors, collect insights on the target audience, write creatives and select key queries. Manually setting up one campaign “steals” an hour a day — and we launch, expand, test and control dozens every day.
It will be useful for everyone: marketers, advertisers and business owners.
Services for working with SMM, SEO, targeted and contextual advertising help us analyze competitors, launch effective advertising, track campaign results and the work of sales managers who communicate with clients. We are responsible for the final result, so we control the entire chain - from warming up and generating leads to closing the deal.
In addition to advertising, we use services that organize, simplify, or automate taiyuan telephone number data the work of our specialists - and free up their time for priority tasks and deep immersion in each client project.
Services for internal agency management
Our agency has 2 offices — in Moscow and St. Petersburg — several dozen remote and freelance employees who are scattered around the world and in different time zones. Two services help us organize our work — Asana and Slack .
1. Slack
Slack is a chat that is designed specifically for one specific company as an intranet. In Slack, we create separate chats for each client and add all the employees involved in the project. It is very convenient - we conduct joint brainstorming sessions there.
This chat is also convenient for monitoring the progress of work; you can easily monitor each project, follow discussions and store useful information directly in the chats.
In addition to the chat, you can create a channel in Slack that will work like an RSS feed - collecting important news, articles and notes in one place. Another useful feature is Slack bots. For every taste - from employee control and report creation to an email digest of important correspondence.
RSS feed in slack channel
RSS feed in slack channel
2. Asana
In Asana, we set tasks for each employee. This service has very convenient navigation: tasks are grouped by projects, but each user has their own list. You can go to any project or to any team member and see the tasks.
For each task, we set a deadline and description, provide comments and, if necessary, involve several performers. After completing the task, its creator either accepts the work and closes the task book, or returns it for revision with explanations. If the task is cyclical, you just need to set a new deadline. Thus, each specialist in the agency knows exactly their responsibilities.
Work screenshot from asana: employee task list
Work screenshot from asana: employee task list
Services for launching and analyzing advertising campaigns
Contextual and targeted advertising specialists at 5 o'click do not manually monitor hundreds of launched campaigns across all projects — instead, they work out audience maps and write creatives that will definitely reach your target audience. There are special services for analysis, downloading reports and advertising results. Let's look at those that we confidently recommend for working on client projects.
1. Marilyn: 5 o'click's main service for working with advertising campaigns
Marilyn
Pavel Katz , managing partner of the agency 5 o'click.ru:
"Marilyn is our main system for end-to-end analytics and management of contextual and targeted advertising. In it, we set up rules for automatic campaign management, and here we have alerts and reporting. In Merlin, we control the progress of advertising, KPI fulfillment, budgets and media plans; we see how effective advertising is."
Merlin shows about two dozen metrics and collects statistics for any reporting period - for the most accurate results, the service can be connected to Google Analytics. In Merlin, our specialists test creatives for targeted advertising. They also calculate keyword rates for contextual campaigns based on the number of clicks, advertising revenue, bounce rate, and other indicators.
It is impossible to manually optimize these indicators every day — then the contextual advertising manager will have no time to analyze competitors, collect insights on the target audience, write creatives and select key queries. Manually setting up one campaign “steals” an hour a day — and we launch, expand, test and control dozens every day.