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Indeed: in some cases, images

Posted: Mon Dec 09, 2024 8:15 am
by siyam12
e a lot.
make the difference. Or videos. Or maybe a table of numbers. Similarly, the presence of the keyword in the text , perhaps right in the title tag, is no longer an essential condition for good positioning: Google understands if a content is qualitatively useful.

google serp example
And it succeeds in this regardless of this and the proof of what I write is in the image above, it is not the perfect overlap between title tag and query that makes the difference. At this point it is clear to ask what is the path to follow to obtain clear information. Are there any useful tools?

How to find search intent?
Advanced SEO tools like Semrush and Seozoom offer specific solutions to investigate the search intent of a keyword . And discover, with greater precision, the needs and ambiguities that are found in a query. In the screenshot there is a clear example, the one related to formatting.

seozoom search intent
These tools certainly help. But it is clear that this is not enough to find the search intent and, above all, to develop it clearly for your SEO strategy. In these cases, Google remains one of the best solutions to have clear information. At least up to a certain point.

Analyzing Google SERP is a fundamental step to understand what people are searching for and what content can help the SEO and the copywriter (or SEO copywriter) to create noteworthy content. Also thanks to the observation of the multimedia content present in the SERP and the search completion obtained with Google Suggest. There is one point to underline, however: there is not always clarity .

mixed search intent in serp
This is a common problem especially for queries that include single words with different meanings, not accompanied by other terms that can resolve the ambiguity on Google.

How to solve this problem?
The analyst must first investigate thoroughly to create content Qatar Phone Numbers
that can make Google understand exactly what is being talked about. So, for example, to comment on the case illustrated in the screenshot, it is not advisable to talk about formatting in a generic way but you need to contextualize.

In addition, you can take advantage of the editorial calendar. How? By creating content dedicated to related themes that push the publication with internal links that help Google - also through the choice of the right anchor text - to understand exactly what is the context in which to make that content appear.

Image

What happens now with SEO?
The answer is clear: keyword research is always essential but it cannot be left alone in the work of content marketing. You have to study the search intent and find the right solution to satisfy the user. Even when the search intent is unclear, still hazy also due to a lack of solid support from the various SEO tools . Once again you have to go beyond simple data.

The first tool to be put into play is the ability of the individual professional to analyze the situation and make strategic decisions that can make a difference for the indivi