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Done right, content marketing can be a huge competitive advantage for businesses, yet, more than two decades after the turn of the millennium, we still see persistent mistakes in B2B content marketing. Despite the existence of digital content marketing for at least 10 years, some businesses still fall prey to basic mistakes that prevent them from fully realizing their potential and achieving the desired results. This is especially unfortunate because the majority of content marketers, 71% of them, emphasize that content has become more important over time. Effective B2B content marketing can be the key to success if it is implemented with current trends and best practices in mind.

Today, most buyers actively seek out content cash app data that will provide them with valuable information when making a purchasing decision . Up to 70% of buyers read at least 3-5 pieces of content before making a purchase or speaking with a salesperson. This fact shows that traditional advertising is easy to ignore, while content that provides relevant and valuable information is crucial for buyers. Companies that do the right thing in the field of B2B content marketing gain a huge competitive advantage. Effective content marketing not only attracts attention, but also builds trust and authority in the eyes of customers, which can be a key factor in their purchasing decision. So what does the right way look like?

Let's explore both sides of the coin so you can see exactly how to do content marketing right.