3 Simple PPC Optimization Options You May Not Be Using
Posted: Sun Apr 06, 2025 6:38 am
As PPC professionals, we’re trained to look for new ways to optimize our PPC campaigns. But in doing so, we naturally focus on the big things, like overhauling our account structure or updating our landing pages. These projects can make a real difference in performance, but they take a significant amount of time to complete.
Fortunately, not every optimization needs to be a car owner data weeks-long project. Some optimizations are relatively quick and simple, but can still be very effective. Here are three options you may have overlooked.
Rethinking Microsoft Ads
Many advertisers advertise only on Google networks, where competition can be high. In contrast, there are fewer advertisers on Microsoft Ads . With less competition, some advertisers effectively squeezed out of Google Ads can still gain some traction on Microsoft Ads. It’s true that the volume of leads and sales we generate for our clients with Microsoft Ads is typically only 5% to 10% of what we generate from Google programs. But that’s still not a negligible amount, especially for B2B companies in a competitive environment.
Unfortunately, Microsoft Ads is changing, and not for the better. Earlier last year, Microsoft announced that the Microsoft Audience Network is now integrated with its search network. You have no choice but to advertise in both spaces. You can't opt out of either.
Fortunately, not every optimization needs to be a car owner data weeks-long project. Some optimizations are relatively quick and simple, but can still be very effective. Here are three options you may have overlooked.
Rethinking Microsoft Ads
Many advertisers advertise only on Google networks, where competition can be high. In contrast, there are fewer advertisers on Microsoft Ads . With less competition, some advertisers effectively squeezed out of Google Ads can still gain some traction on Microsoft Ads. It’s true that the volume of leads and sales we generate for our clients with Microsoft Ads is typically only 5% to 10% of what we generate from Google programs. But that’s still not a negligible amount, especially for B2B companies in a competitive environment.
Unfortunately, Microsoft Ads is changing, and not for the better. Earlier last year, Microsoft announced that the Microsoft Audience Network is now integrated with its search network. You have no choice but to advertise in both spaces. You can't opt out of either.