How Google is changing its approach to AI content
Posted: Sun Apr 06, 2025 6:37 am
Let's look at the proliferation of AI-generated content, its impact on the future of anti-spam and search quality.
Spamming in the game
Mass-produced AI-generated content makes it much harder for Google to detect spam. And AI-generated content also makes it harder for Google to judge what constitutes quality content. That’s why it’s now working to improve its ability to algorithmically identify low-quality AI content.
AI spam content across the web
You don’t have to be a top SEO to notice that business owner data generative content created by AI has found its way into Google’s search results over the past year. During that time, the company has had to make a real effort to develop a proper stance on AI-generated content. The official stance has shifted from: “It’s spam and violates our guidelines” to “We focus on the quality of the content rather than how the content is created.”
We believe that Google’s statement about focusing on quality has made its way into many internal SEO packages that represent AI-generated content strategies. Google’s stance has undoubtedly provided a lot of room for leadership buy-in in many organizations. And what’s the result? The web is flooded with a lot of low-quality AI-generated text. And some of that text initially made it into the company’s search results.
Spamming in the game
Mass-produced AI-generated content makes it much harder for Google to detect spam. And AI-generated content also makes it harder for Google to judge what constitutes quality content. That’s why it’s now working to improve its ability to algorithmically identify low-quality AI content.
AI spam content across the web
You don’t have to be a top SEO to notice that business owner data generative content created by AI has found its way into Google’s search results over the past year. During that time, the company has had to make a real effort to develop a proper stance on AI-generated content. The official stance has shifted from: “It’s spam and violates our guidelines” to “We focus on the quality of the content rather than how the content is created.”
We believe that Google’s statement about focusing on quality has made its way into many internal SEO packages that represent AI-generated content strategies. Google’s stance has undoubtedly provided a lot of room for leadership buy-in in many organizations. And what’s the result? The web is flooded with a lot of low-quality AI-generated text. And some of that text initially made it into the company’s search results.