We all aim to produce “new content” both in our own projects and in our customers’ sites if we provide services, and we take action for this. Sometimes we can neglect the power of the old content we have. These contents can be 6-7 months old or even 3-4 years old. Remember that your users can always visit these pages and even if they lose their relevance, they affect your crawl budget.
Why is it important to update old content?
You can find the reasons why outdated content is important in SEO under subheadings below.
Backlink
If your content is no longer up-to-date, you may not be able to actively get backlinks and you may lose your existing backlinks. People may prefer more up-to-date sites rather than linking to out-of-date job seekers database pages. In such cases, your competitors may even set their sights on the backlinks you get from out-of-date content through email marketing!
Loyalty
Your users may love your content and visit not only your current content but also your old content. These loyal users may visit via on-site search or even with the help of sections such as “similar articles”. Also, showing your potential customers that you keep old content up to date, not just new content, can impress them.
Position
Your content that you develop and feed with better and up-to-date information can help you gain better positions and increase your organic traffic. For example, if you have an article like “Investment Recommendations in 2016” , updating it specifically for “2021” can also help you catch trending traffic.
Which Pages Should Be Updated?
Most Coming Backlinks
If you are not sure which content should be updated first, you can first target your pages with quality backlinks. As I mentioned in the backlink section, make a list of your pages with strong backlinks and prioritize them.
Most Trafficked
You can also make a note of the top 10-20 pages that received very good traffic at one time. These pages may have fallen behind competitor sites over time. You can update the pages that receive the most organic traffic with up-to-date information.
