Rule that says an abandoned

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cart message has to be super long. In fact, this could actually deter customers from reading through it and clicking on a link. This is why Skinny Mixes’s message does a good job of getting to the point while still being engaging with a personalized feel by including the customer’s name.


There’s a strategy behind when abandoned cart reminders c level executive list are sent to customers. It wouldn’t make sense to send one five minutes after a customer left their cart. You want to give customers a bit of time to think about the products they’re leaving behind first. It’s best practice to send the first message 30 minutes after a customer abandons their cart.

The second message should follow up one day later. This gives your customers enough time to consider the product before you start messaging them about what they’re missing out on. Live Love Gameday sends its second message one day later, it includes urgency by telling customers their desired product is almost sold out, and they offer a 20% discount to help drive the sale.