Lead Generation Trends

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5 Lead Generation Trends
Sales initiatives focused on acquiring new business are essential but painful processes for most teams in Portugal. All companies need to generate leads to ensure their organic growth and market acquisition; but in a multi-tasking environment, the focus and energy invested in other sales processes do not allow for the coverage of these initiatives.

There are several channels and strategies for generating new leads – we have already seen them in our article on Lead Generation – however, with this new year new trends emerge that we cannot ignore and that we must carefully analyze to determine their applicability to the Business. In this article we present the 5 Lead Generation trends that LeadMarket considers important for this 2020:

1. Influencer Marketing
This trend is gaining momentum every year. Nowadays, there are email data influencers for every type of product and their followers often trust their advice and apply it in their daily lives.

This trend is often used more by B2C companies, however, there are also brands or companies that act as influencers and that B2B companies regularly employ.


2. Social Media Ads
Social networks are all the rage. And it’s no longer just used to find old friends, but also to give recommendations, leave reviews and look for purchasing options.

We have to be where our customers are, and that is where we have to implement our strategy to publicize why our service or product is essential for our customer.

According to one of Bazaarvoice’s latest “Buying Experience” reports, consumer purchases via social media have increased by 38% in the last 12 months. And people increasingly value the visual content of a product.

For B2B companies it can be a strategy to increase brand and market engagement.

3. Video Marketing
There are several types of videos that you can start implementing in your strategy, and that differentiate you in a simple and clear way from the competition:

Comparative videos
Custom videos
360º Video
Videos in “Stories”
IGTV and vertical videos
Video vlogging for companies
Live videos
E-learning videos