Always very attentive to the news and with some active contacts in the chemical industry, he saw great potential in levulinic acid. This is a green product and a substitute for petroleum. Therefore, it has the capacity to transform the country's chemical market.
2. The Challenge
The client had no experience in this bc data malaysia area of market research, nor information about the market for this acid in Brazil. The result was that he sought to understand his field of activity, as well as the viability and demand for this product in the country.
Therefore, Líder Jr. undertook to detail the current scenario of levulinic acid, as well as: define its target audience, analyze competitors and outline the competitive advantages of its business. To this end, a Market Research was carried out.
3. Service Provided – Market Research
3.1 SWOT Analysis
First, the SWOT matrix was used to define our client's strengths, weaknesses, threats and opportunities. This data was then cross-referenced, thus defining strategies to enhance and prevent potential threats to the future business.
3.2 Application of the questionnaire
At this stage, a questionnaire was developed and applied. This provided us with data on market demand in Brazil for this new product. It also provided us with information on its potential competitive advantages.
3.3 Secondary data research
Through bibliographic research, information was obtained about the levulinic acid market, such as the growth trend and price of the product.
However, since this acid is not manufactured in Brazil, much of the information was unavailable. To do so, we turned to a junior partner company in France. Through them, we obtained many inputs for the research.
3.4 Analysis of collected data
Thus, with the help of software, we generate visual and quantitative conclusions about the levulinic acid market.
4. Impacts and Results
Thus, with the material prepared by Líder Jr., the objective was achieved. Through the reports and data provided, our client was able to understand the viability of entering this new market. What are the opportunities in this business? And the differentials that will help in this new journey. Thus, allowing us to understand the situation and take a much more assertive and rational action. Knowing the pros and cons of the decision.
Do you need help understanding your position in the market? Or do you want to find ways to attract the right customers? If so, have you ever thought about hiring a Market Researcher? With this, all the necessary inputs will be collected through a survey to achieve a previously established objective with the client. Therefore, any strategic company needs Market Research to be able to constantly improve and be up to date in the industry in which it operates! Click on the banner or here to talk to one of our experts.
