mity One of the parameters
Posted: Mon Dec 09, 2024 6:43 am
for determining local positioning on Google is the proximity between the searcher and the business. All other things being equal, Google tends to favor businesses that are closer to the user. And clearly you cannot influence this parameter, unless you indicate your physical address.
Relevance
Google looks for useful results for those Poland Phone Numbers who perform a search on both desktop and mobile, and in addition to geographical proximity, it looks for relevant results , therefore capable of meeting the needs of those performing the query.
In this case, those who deal with SEO optimization must do a good job of keyword research using tools such as SEMrush and SeoZoom . This way you can understand what people are looking for and continue with the on-page improvement on the website and on the Google My Business card .
Importance
Also known as evidence. What is the value of a brand compared to competitors ? This is the third Google positioning factor and local search positioning: it concerns the ability of a company to collect positive reviews, inbound links, mentions and virtuous citations.
Focus on mobile, speed and user experience
Before starting any strategic optimization activity for local SEO, remember to work with a website that is suited to contemporary challenges . Challenges that require a mobile-friendly presence that can guarantee an enviable user experience. The same goes for speed and, more generally, the parameters of the Core Web Vitals : today this front requires maximum attention.
Keep track of your project's most important metrics.
Find out more
How to do local SEO and rank on Google
After having addressed all the decisive aspects for a strategic approach , such as the aforementioned keyword analysis activity and the benchmark process with relative competitor monitoring, we get down to business. So you need to work on the pages and services that allow you to position yourself on Google.
Relevance
Google looks for useful results for those Poland Phone Numbers who perform a search on both desktop and mobile, and in addition to geographical proximity, it looks for relevant results , therefore capable of meeting the needs of those performing the query.
In this case, those who deal with SEO optimization must do a good job of keyword research using tools such as SEMrush and SeoZoom . This way you can understand what people are looking for and continue with the on-page improvement on the website and on the Google My Business card .
Importance
Also known as evidence. What is the value of a brand compared to competitors ? This is the third Google positioning factor and local search positioning: it concerns the ability of a company to collect positive reviews, inbound links, mentions and virtuous citations.
Focus on mobile, speed and user experience
Before starting any strategic optimization activity for local SEO, remember to work with a website that is suited to contemporary challenges . Challenges that require a mobile-friendly presence that can guarantee an enviable user experience. The same goes for speed and, more generally, the parameters of the Core Web Vitals : today this front requires maximum attention.
Keep track of your project's most important metrics.
Find out more
How to do local SEO and rank on Google
After having addressed all the decisive aspects for a strategic approach , such as the aforementioned keyword analysis activity and the benchmark process with relative competitor monitoring, we get down to business. So you need to work on the pages and services that allow you to position yourself on Google.