Indicators: how to monitor my company's strategy
Posted: Mon Dec 09, 2024 6:05 am
Innovation is a product of a continuous process
Do you intend to develop a product, but don't know where to start? Líder Jr. and Propeq can help you!
INNOVATION IN OUR DAILY LIFE
Nowadays, we are surrounded by technologies bc data china that allow for constant innovation in our daily lives. So, if you spend 20 minutes on your LinkedIn feed , I guarantee that you will see at least one piece of news about the development of something new .
Given this fact, some things have a huge impact on society as a whole: these are called disruptive innovations, such as digital cameras or cell phones. However, there are other innovations that affect fewer people, but are still fundamental to a certain market niche.
Disruptive innovation :
It is a product or service that creates a market and destabilizes the competitors that previously dominated it. Thus, it is usually something simpler, cheaper than what already exists or something capable of serving an audience that previously had no access to the market. In general, it starts by serving a modest audience until it takes over the entire segment.
So, you can be sure that there are people or companies developing some product right now. But what differentiates a successful product from an ordinary product?
First, a tip we give before presenting the 4 fundamental steps is: develop a product that is truly useful for your target audience! In other words, don't innovate just for the sake of innovating. Therefore, think about the problem your customer has and, from there, develop a solution.
Therefore, below we provide an example of “innovating for the sake of innovating”:
Now, let's actually talk about how to develop a product , showing the steps followed by Propeq and Líder Jr .:
THE 4 STEPS TO DEVELOP YOUR PRODUCT
Therefore, it is normal for there to be doubts such as:
How viable is my idea and how can I get it off the ground?
Do I need to understand how my chemical reaction works to be able to scale my process?
How to create a product step by step?
How do I know and reach my target audience?
So, we hope that by presenting these 4 steps for developing a product, these doubts will be cleared up. If not, feel free to contact us!
1. BRIEFING
Initially, the first stage of Research and Development is the Briefing. How so?
Initially, the initial stage involves detailed research into all the parameters required for product development. Consequently, this involves factors that affect its quality, patents that protect it, Brazilian legislation, reactions, and much more.
At this stage, Propeq carries out a study involving all variables, including the product, safety, environmental insertion and necessary analyses.
analysis for a successful product
2. PRODUCT FEASIBILITY ANALYSIS
In view of the above, Propeq analyzes the technical feasibility and general investment panorama with the help of laboratory analyses.
Thus, with the knowledge provided by the briefing, Propeq determines the viability of its development.
Then, they study the price of raw materials, the chemical production route and processing steps. Finally, they determine whether your idea is technically viable.
In addition, maintenance and development costs are also studied using the correct data.
3. MARKET ANALYSIS
As we mentioned before presenting the 4 steps, there is no point in offering a product that is not a solution .
To do this, Líder Jr. carries out a market analysis to understand, above all, the preferences of the target audience of the product being developed.
Consequently, this step also allows you to know your company’s future market share. In addition, you can identify enough competitors to maintain a competitive advantage.
4. PRODUCT DEVELOPMENT
That said, this is a possible final stage of R&D, provided that there is viability for product development.
Therefore, if the feasibility analysis is positive, your idea becomes concrete and possible to carry out.
product development
BENEFITS AND SUCCESSFUL EXAMPLES
Initially, investing time and money in Research and Development is essential for making assertive decisions. Therefore, many products fail when they enter the market due to their “blind” introduction. Therefore, product development is driven solely by entrepreneurs’ intuition.
Don't make this mistake! In view of this, learn from some success stories of small businesses . These were presented at the Brazilian Congress of Industrial Innovations:
Do you intend to develop a product, but don't know where to start? Líder Jr. and Propeq can help you!
INNOVATION IN OUR DAILY LIFE
Nowadays, we are surrounded by technologies bc data china that allow for constant innovation in our daily lives. So, if you spend 20 minutes on your LinkedIn feed , I guarantee that you will see at least one piece of news about the development of something new .
Given this fact, some things have a huge impact on society as a whole: these are called disruptive innovations, such as digital cameras or cell phones. However, there are other innovations that affect fewer people, but are still fundamental to a certain market niche.
Disruptive innovation :
It is a product or service that creates a market and destabilizes the competitors that previously dominated it. Thus, it is usually something simpler, cheaper than what already exists or something capable of serving an audience that previously had no access to the market. In general, it starts by serving a modest audience until it takes over the entire segment.
So, you can be sure that there are people or companies developing some product right now. But what differentiates a successful product from an ordinary product?
First, a tip we give before presenting the 4 fundamental steps is: develop a product that is truly useful for your target audience! In other words, don't innovate just for the sake of innovating. Therefore, think about the problem your customer has and, from there, develop a solution.
Therefore, below we provide an example of “innovating for the sake of innovating”:
Now, let's actually talk about how to develop a product , showing the steps followed by Propeq and Líder Jr .:
THE 4 STEPS TO DEVELOP YOUR PRODUCT
Therefore, it is normal for there to be doubts such as:
How viable is my idea and how can I get it off the ground?
Do I need to understand how my chemical reaction works to be able to scale my process?
How to create a product step by step?
How do I know and reach my target audience?
So, we hope that by presenting these 4 steps for developing a product, these doubts will be cleared up. If not, feel free to contact us!
1. BRIEFING
Initially, the first stage of Research and Development is the Briefing. How so?
Initially, the initial stage involves detailed research into all the parameters required for product development. Consequently, this involves factors that affect its quality, patents that protect it, Brazilian legislation, reactions, and much more.
At this stage, Propeq carries out a study involving all variables, including the product, safety, environmental insertion and necessary analyses.
analysis for a successful product
2. PRODUCT FEASIBILITY ANALYSIS
In view of the above, Propeq analyzes the technical feasibility and general investment panorama with the help of laboratory analyses.
Thus, with the knowledge provided by the briefing, Propeq determines the viability of its development.
Then, they study the price of raw materials, the chemical production route and processing steps. Finally, they determine whether your idea is technically viable.
In addition, maintenance and development costs are also studied using the correct data.
3. MARKET ANALYSIS
As we mentioned before presenting the 4 steps, there is no point in offering a product that is not a solution .
To do this, Líder Jr. carries out a market analysis to understand, above all, the preferences of the target audience of the product being developed.
Consequently, this step also allows you to know your company’s future market share. In addition, you can identify enough competitors to maintain a competitive advantage.
4. PRODUCT DEVELOPMENT
That said, this is a possible final stage of R&D, provided that there is viability for product development.
Therefore, if the feasibility analysis is positive, your idea becomes concrete and possible to carry out.
product development
BENEFITS AND SUCCESSFUL EXAMPLES
Initially, investing time and money in Research and Development is essential for making assertive decisions. Therefore, many products fail when they enter the market due to their “blind” introduction. Therefore, product development is driven solely by entrepreneurs’ intuition.
Don't make this mistake! In view of this, learn from some success stories of small businesses . These were presented at the Brazilian Congress of Industrial Innovations: