MEI stands for individual microentrepreneur. It was created on July 1, 2008 with the intention of reducing bureaucracy and facilitating the formalization of some economic activities. In addition, it promotes formalization with a reduced tax burden, considering its main target bc data brazil audience is self-employed workers and microentrepreneurs.
Advantages of formalization
In this way, becoming an individual microentrepreneur is an opportunity to legalize your business and escape from informality. A legalized company will have, for example, a CNPJ (National Registry of Legal Entities), an operating license, as well as access to bank financing and government social benefits. See below some characteristics of MEI.
Requirements to become a successful microentrepreneur
One of the requirements is to earn up to 81 thousand reais per year;
Not having been part of any company as a partner or owner;
Have only one employee who receives up to a minimum wage or category floor;
Own a sole proprietorship;
Be on the list of permitted occupations .
Main benefits of being a microentrepreneur
Having a CNPJ, allowing you to issue an invoice, an important topic for increasing the number of suppliers and
customers;
Open a bank account as a legal entity. Helping to develop a good cash flow and have access to bank financing, without a lot of bureaucracy;
Be entitled to government benefits for the microentrepreneur and his/her family, for example, retirement, maternity assistance, exemption from federal taxes, remuneration for health problems and access to credit with reduced interest.
In view of the above, if there is interest in opening a MEI and becoming a microentrepreneur, the opening can be done directly by the entrepreneur on the federal government's MEI Portal .
How can I expand my business as a microentrepreneur?
After completing all the steps to become a microentrepreneur, now is the right time to expand your business. So, to be successful in your business, it is not enough to just legalize it. So pay attention to the tips written in the following lines, so you don't miss any details!
Read about how to have good financial management in my company?
Furthermore, it is necessary to have the skills and knowledge to grow and establish yourself in the competitive market. Therefore, understanding the context in which your micro-business operates is essential. Therefore, with a good business plan, you will be able to achieve good results.
Talk to an expert consultant!
Main relevant factors
Target audience: monitoring market preferences helps forecast demand and increase your company's flexibility. This allows you to outline good sales strategies and increase your business's visibility. An ideal service to help analyze your audience is strategic marketing .
Competition: Microentrepreneurship in Brazil is growing and therefore competition is becoming increasingly fierce. Therefore, knowing the company's strengths and weaknesses is essential to rise in the market. In addition to promoting the development of existing flaws, aiming to correct errors and consequently increase the number of sales.
Product: when faced with competition, it is advantageous to have a differentiator, as it indicates why people should buy your product and not your competitors'. The ideal is to always innovate and change your product mix from time to time, but to do this you need to know how to develop a successful product .
Suppliers: choosing quality and reliable suppliers will help you become a successful microentrepreneur. This will reduce supply problems, which can be detrimental to the company.
By understanding how a business plan is beneficial to microentrepreneurs, it is possible to use this information to be assertive in your company's investments, such as advertising and promotions. These are very important factors for boosting your sales and attracting more customers.
