Rapid AI product evaluation is achieved through personalization and user behavior prediction capabilities. The resulting data is analyzed based on real market conditions.
Example query : "What is the best marketing approach to promote a face cream with SPF? Suggest several frameworks with their advantages and disadvantages."
How Artificial Intelligence is Changing the chemicals & manufacturing executives data in asia Approach to Building Digital Strategies
How Artificial Intelligence is Changing the Approach to Building Digital Strategies
How Artificial Intelligence is Changing the Approach to Building Digital Strategies
By refining the advertising campaign budget, promotional goals, and target audience, AI can help build a comprehensive marketing strategy.
Request clarification : “Target audience: women 25-45, campaign budget: USD 100,000; goal: increasing sales through increasing brand awareness; encouraging repeat purchases.”
How Artificial Intelligence is Changing the Approach to Building Digital Strategies
How Artificial Intelligence is Changing the Approach to Building Digital Strategies
Daria Timoshenko:
AI can be used in different ways, even at the same stage of strategy development. Everything depends on the initial data. Take, for example, framework selection. In the case of the pharmaceutical company, we used AI to evaluate the pros and cons of the client's framework, and for the cosmetics brand, we immediately looked for ways to optimize it and apply it to a specific product.
Artificial intelligence reduces the time spent on target audience research and allows us to connect the work framework and the Customer Journey Map more easily and clearly. However, when developing the final version of the strategy, we always additionally utilize the latest data from studies like the Media Marketing Index. And, of course, we evaluate the results based on the extensive experience of our specialists.
Creation of creatives
AI saves time and resources on various creative projects, freeing up more time for data analytics and tactical development. Today, artificial intelligence can suggest slogans and message texts for advertising campaigns, work with graphics, and even create videos based on text descriptions.
Example query : "3D model of an astronaut trying to understand marketing."
How Artificial Intelligence is Changing the Approach to Building Digital StrategiesThus, artificial intelligence is becoming an indispensable tool in the world of digital marketing, ensuring the efficient use of data and the automation of routine tasks.