Which Is Better for Small Business?
Posted: Mon Dec 09, 2024 4:16 am
Videos account for over 80% of all mobile internet traffic worldwide, demonstrating the importance of video content. As a result, 86 percent of businesses use video content as an effective marketing and advertising avenue.
Video marketing has become so competitive that new video sharing services are emerging regularly. Choosing the right platform forvideo marketingin this case it's critical. You can't just shoot film and send it all over the world.
Instagram and TikTok are the best and most sought-after networking platforms.video marketingHaving an account with one of these is so important that many small businesses try to do so.Buy Instagram or TikTok accountsto gain a lot of followers instantly.
In terms of short films, Instagram Reels is quite similar to TikTok, so understanding their differences is crucial, especially if you have a startup or small business.
We will compare them in this post to help you decide which one is ideal for your business.
What is TikTok?
TikTok is a Chinese short video sharing website and app that allows users to make and share entertaining movies.
It is one of the newest video sharing apps on the market and is the fastest growing app in the world, especially in the United States.
Although there are already many video sharing platforms like YouTube and Instagram, it has the potential to gain popularity quickly among young people and then corporates.
TikTok is currently one of the most popular video marketing platforms andWe're going live on TikTokcan help businesses build a strong online presence.
Source:Tick tock
What Are Instagram Reels?
Instagram’s Reels is one of the newest video-sharing social media tools. It focuses on short videos because Instagram currently has a lot of video-friendly features, including IGTV, Stories, Live, and Feed.
The biggest motivation for launching Reels is said to be to compete with the popularity of TikTok, which has led to strong competition in the entertainment video social media space.
A comparison between TikTok and Instagram statistics
It would be good to first take a look at some basic metrics from these malaysia mobile phone numbers database two famous platforms to get an idea of how they work.
Of course, Reels is a feature of Instagram and inherits its core metrics. Here’s a breakdown of the most important stats for both sites.
TikTok statistics
TikTok has gained over 650 million active users in the world.
More than 2 billion mobile phones have the TikTok app installed.
More than 60 percent of TikTok users are between the ages of 16 and 24.
TikTok users spend an average of 52 minutes on the app each day.
TikTok is available in 155 languages to individuals in 75 countries.
Instagram statistics
Instagram has over 1 billion monthly active users worldwide.
More than 70% of Instagram users are under the age of 35.
Users spend an average of 53 minutes on Reels each day.
Instagram is available in 36 languages around the world.
Approximately 70 percent of companies in the United States have an Instagram account.
TikTok vs IG Reels: key technical differences
Now that you know how many people use these two prominent platforms, it's time to look at the technological differences.
1. Length and size of videos
First of all, you can record up to 60 seconds of footage on TikTok and 30 seconds on IG Reels. As a result, Tiktok now offers you twice as much time as you have on Reels.
TikTok videos could initially only be 15 seconds long. However, this was later increased to 60 seconds. Fortunately, the company announced that the time limit will be increased back to 3 minutes.
You may believe that a 30-second gap does not matter, but the behavior of a large number of users has proven that it does.
Of course, it’s worth noting that Instagram offers a variety of alternatives, like IGTV, for making Instagram videos of varying lengths. After all, the 30-second time limit is intentional and encourages many users to be more creative first.
Check if you can still make videos for both platforms even with this restriction.Get creative with IG Reels.
Source:@kevser_deveci
Source:Instagram
2. Editing features
As you know, many users prefer not to share their movies without filters. Therefore, video editing capabilities are an integral part of all video sharing platforms.
If you think the differences between these editing tools and filters on different platforms are minor, you’d be wrong. You have to look closely to realize that TikTok’s filters are far superior to Reels.
There are so many filters, effects, and templates on TikTok that users rarely need to use third-party software in this regard.
On the other hand, the filters and effects available on Instagram Reels are limited to what's available in the app's effects library.
TikTok also excels in terms of sound effects, offering a variety of fun audio editing options, but Instagram doesn’t let you add sound effects to your videos.
3. analytics
One of the most critical requirements of social media marketing is to analyze your performance and calculate your marketing ROI. So, haveexcellent analysis toolsIt is a critical consideration when choosing a platform.
If you get a Pro Account on TikTok, you’ll gain access to the platform’s analytics capabilities. It’s a valuable tool for audience and content analysis, so you can target the right people and determine the type of material that’s best for them.
Pro tip: Go to your TikTok analytics and then Best time to post on TikTok To achieve maximum exposure.
It also has a Sounds feature that lets you see what your followers are listening to, so you can choose what music to use.
More importantly, it gives you useful information about when and where your videos are popular, allowing you to tailor your material accordingly.
Unfortunately, Instagram Reels doesn’t have much in the way of statistics. For now, you can only see the number of views, likes, and comments, which is enough to calculate engagement rates.
4. Advertisement
Initially, Instagram did not provide paid marketing capabilities to business accounts on Reels, but that appears to be changing.
Earlier, you had to create content and use it to market your products/services. Influencer marketing works in this scenario too.
However, there are some sponsored alternatives to TikTok, which makes it far superior to Reels from a marketing standpoint. In reality, you can sell your content on Instagram Reels, but not on Instagram.
In other words, producing and marketing branded content is much more feasible on TikTok than Reels.
Which is better for small businesses?
Now is the time to choose a platform for your business to increase brand visibility and ultimately revenue.
When comparing TikTok to Reels, it’s clear that TikTok is a superior alternative for small businesses and startups. Of course, when you consider all of Instagram’s other capabilities, it still surpasses TikTok.
The important thing is that you should use social media marketing to its fullest potential, so it’s a good idea to stay active and use both platforms. This way, you’ll be able to reach as many expert audiences as possible.
Video marketing has become so competitive that new video sharing services are emerging regularly. Choosing the right platform forvideo marketingin this case it's critical. You can't just shoot film and send it all over the world.
Instagram and TikTok are the best and most sought-after networking platforms.video marketingHaving an account with one of these is so important that many small businesses try to do so.Buy Instagram or TikTok accountsto gain a lot of followers instantly.
In terms of short films, Instagram Reels is quite similar to TikTok, so understanding their differences is crucial, especially if you have a startup or small business.
We will compare them in this post to help you decide which one is ideal for your business.
What is TikTok?
TikTok is a Chinese short video sharing website and app that allows users to make and share entertaining movies.
It is one of the newest video sharing apps on the market and is the fastest growing app in the world, especially in the United States.
Although there are already many video sharing platforms like YouTube and Instagram, it has the potential to gain popularity quickly among young people and then corporates.
TikTok is currently one of the most popular video marketing platforms andWe're going live on TikTokcan help businesses build a strong online presence.
Source:Tick tock
What Are Instagram Reels?
Instagram’s Reels is one of the newest video-sharing social media tools. It focuses on short videos because Instagram currently has a lot of video-friendly features, including IGTV, Stories, Live, and Feed.
The biggest motivation for launching Reels is said to be to compete with the popularity of TikTok, which has led to strong competition in the entertainment video social media space.
A comparison between TikTok and Instagram statistics
It would be good to first take a look at some basic metrics from these malaysia mobile phone numbers database two famous platforms to get an idea of how they work.
Of course, Reels is a feature of Instagram and inherits its core metrics. Here’s a breakdown of the most important stats for both sites.
TikTok statistics
TikTok has gained over 650 million active users in the world.
More than 2 billion mobile phones have the TikTok app installed.
More than 60 percent of TikTok users are between the ages of 16 and 24.
TikTok users spend an average of 52 minutes on the app each day.
TikTok is available in 155 languages to individuals in 75 countries.
Instagram statistics
Instagram has over 1 billion monthly active users worldwide.
More than 70% of Instagram users are under the age of 35.
Users spend an average of 53 minutes on Reels each day.
Instagram is available in 36 languages around the world.
Approximately 70 percent of companies in the United States have an Instagram account.
TikTok vs IG Reels: key technical differences
Now that you know how many people use these two prominent platforms, it's time to look at the technological differences.
1. Length and size of videos
First of all, you can record up to 60 seconds of footage on TikTok and 30 seconds on IG Reels. As a result, Tiktok now offers you twice as much time as you have on Reels.
TikTok videos could initially only be 15 seconds long. However, this was later increased to 60 seconds. Fortunately, the company announced that the time limit will be increased back to 3 minutes.
You may believe that a 30-second gap does not matter, but the behavior of a large number of users has proven that it does.
Of course, it’s worth noting that Instagram offers a variety of alternatives, like IGTV, for making Instagram videos of varying lengths. After all, the 30-second time limit is intentional and encourages many users to be more creative first.
Check if you can still make videos for both platforms even with this restriction.Get creative with IG Reels.
Source:@kevser_deveci
Source:Instagram
2. Editing features
As you know, many users prefer not to share their movies without filters. Therefore, video editing capabilities are an integral part of all video sharing platforms.
If you think the differences between these editing tools and filters on different platforms are minor, you’d be wrong. You have to look closely to realize that TikTok’s filters are far superior to Reels.
There are so many filters, effects, and templates on TikTok that users rarely need to use third-party software in this regard.
On the other hand, the filters and effects available on Instagram Reels are limited to what's available in the app's effects library.
TikTok also excels in terms of sound effects, offering a variety of fun audio editing options, but Instagram doesn’t let you add sound effects to your videos.
3. analytics
One of the most critical requirements of social media marketing is to analyze your performance and calculate your marketing ROI. So, haveexcellent analysis toolsIt is a critical consideration when choosing a platform.
If you get a Pro Account on TikTok, you’ll gain access to the platform’s analytics capabilities. It’s a valuable tool for audience and content analysis, so you can target the right people and determine the type of material that’s best for them.
Pro tip: Go to your TikTok analytics and then Best time to post on TikTok To achieve maximum exposure.
It also has a Sounds feature that lets you see what your followers are listening to, so you can choose what music to use.
More importantly, it gives you useful information about when and where your videos are popular, allowing you to tailor your material accordingly.
Unfortunately, Instagram Reels doesn’t have much in the way of statistics. For now, you can only see the number of views, likes, and comments, which is enough to calculate engagement rates.
4. Advertisement
Initially, Instagram did not provide paid marketing capabilities to business accounts on Reels, but that appears to be changing.
Earlier, you had to create content and use it to market your products/services. Influencer marketing works in this scenario too.
However, there are some sponsored alternatives to TikTok, which makes it far superior to Reels from a marketing standpoint. In reality, you can sell your content on Instagram Reels, but not on Instagram.
In other words, producing and marketing branded content is much more feasible on TikTok than Reels.
Which is better for small businesses?
Now is the time to choose a platform for your business to increase brand visibility and ultimately revenue.
When comparing TikTok to Reels, it’s clear that TikTok is a superior alternative for small businesses and startups. Of course, when you consider all of Instagram’s other capabilities, it still surpasses TikTok.
The important thing is that you should use social media marketing to its fullest potential, so it’s a good idea to stay active and use both platforms. This way, you’ll be able to reach as many expert audiences as possible.