Canva can also be used to create presentations or simple websites

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After all, if you’re already spending a lot of time creating your content, you don’t want to waste your efforts by publishing it at a time when fewer people will read it. Google Trends can not only be great inspiration for content creation , but they are also key for SEO and paid search, as by tracking keywords you can identify what people are currently searching for and take that into account in seasonal campaigns. Canva We're all familiar with this graphic tool. Want to quickly add a notification to your stories or create a thumbnail for a YouTube video? This app makes it a breeze. Canva offers both free and paid versions of the app, and even the free version is very capable – you’ll find a large number of templates in various formats and styles that will help you create a social media post in just a few clicks.

This can be useful, for example, if you’re running a one-off competition and need to refer your customers to its full rules or invite them to subscribe to your newsletter. Quick guide to creating a FB post. The Canada Mobile Database Pro version offers a large number of premium fonts, images and photos. It will allow you to create animations and GIFs , which you can then download in mp4 format or as GIF. Another great advantage is the ability to save individual graphic materials in any folder. You can also share the developed graphics with your colleagues, and since Canva backs up everything, you don't have to worry about losing them. Canva Animator, which is included in the Pro version, allows you to create animated posts. Giphy Creator A well-known platform used by all social networks, with which you can create animated images for Instagram Stories.

What do you need to do? First, create your own GIF, for example, using the aforementioned Canva application. Then, create your own account on the giphy.com platform , through which you will publish your own animations. To get your GIFs found on IG Stories, you need to request verification of your account and become a verified brand. This doesn't take more than a few days. Once approved, your GIFs will appear on Instagram in the GIF section under the word you chose. And why should you create GIFs for your brand? People love them. Use them in the comments under your posts and make sure that each response is personal and original. You can also use them to lighten the mood and, for example, respond humorously to a typo in your text. If you create a GIF with the right keyword, you will be showing your brand to thousands of people every day.