Do you want to have a working blog that people will actually read?

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How to get one? Then you need to write about topics that are in demand and the texts are properly optimized. And then create a publishing plan for your blog from them. How to do that? Creating a functional publishing plan is essential to keyword analysis and other tools like Google Analytics, Search Console , and Ahrefs . At first glance, the whole process may seem like rocket science. Honestly, it often is. Our plans have come a long way, and it took a lot of work to fine-tune them to the form they have today. But we’ll save you the trouble and share a step-by-step guide with you. A publication plan is not an editorial plan. First of all, let's clarify what a publication plan actually is. A publication plan is a sophisticated document that contains not only a list of topics or articles to be published, but also keywords.

The most suitable month for publication and the potential search volume of individual topics. In addition, it should ideally also contain a recommended category to which the given topic belongs, or the type of content, i.e. whether it is a classic article, in-depth article, guide or infographic . And you can also include various platforms Brazil Mobile Database where the content can be used - such as a blog, social networks or YouTube. In short, a publishing plan is something that no successful blog can do without . It is the alpha and omega of all our client blogs, thanks to which the blogs work and bring organic traffic . The plan is especially important when the blog is starting up and it is necessary to get it into the awareness of search engines and users. For already established blogs, the publishing plan often includes articles for revision or republishing.

The editorial plan , on the other hand, serves internal needs and can be imagined as a table that lists specific things related to the text creation process, such as the author of the text, publication date, H1 headings, metadata, or, for example, information about the status of the text (whether it is being written, awaiting review, or published on the web). Its appearance is then up to everyone, but it should always meet the needs of the copywriter, who should find in it everything essential for writing the article. Immerse yourself in the client's industry So, we now know what a publishing plan is. But before you start writing down the topics that come to mind, you need to delve into the data.