Based on initial analyses and research
Posted: Sat Feb 22, 2025 9:24 am
Necessary to determine truly relevant keywords and continuously optimize them. Only in this way is it possible to create valuable content that people like to link to. Increase in the number of backlinks on the blog Source: Referring Domains (Ahrefs) Only in this way can you ensure stable traffic to your website. Our client now better understands the meaning and importance of SEO and attaches much greater importance to SEO activities. And we must admit that we are also very pleased with this success.
There are only a few Czech jewelers who do their job honestly and with love and who not only make jewelry, but also design it. Zlatnictví Šperky Rýdl is one of them. We had the honor of starting to cooperate with them in 2018 and showing that even a blog can bring great results and even sell. Cooperation objectives When the client entrusted us with his blog in June 2018, he had a rather general, yet all-encompassing vision. He wanted people to read the blog. So that the Rýdl brand would be etched in their memory through the articles and the content would make sense. It must be said that the blog was definitely not in its infancy at the time, it was fully developed, there were a large number of articles on it and it covered a wide range of topics from weddings to more professional ones.
There was a lot of content, but the blog had around 4,000 monthly visitors . For us, this meant only one thing: to fully immerse ourselves in weddings, rings, analysis, and data , and to accept the Belize Mobile Database challenge with joy. In short, the goal was: increase blog readership and ensure regular traffic from search engines, deepen and strengthen the relationship between customers and the brand, increase awareness of the Rýdl brand. Blog strategy We consider a publishing plan to be one of the fundamental building blocks of every blog. If you take into account data, competition, and seasonality when creating it , then you have half the battle won and you can expect your content to reach the right people. Tip: Wondering how to create a blog publishing plan that gets you real results? Don't miss our detailed, step-by-step guide .
Competition analysis Before even drawing up the plan, it was crucial to thoroughly research the competition. How do they approach content? How do articles perform in organic search? We focused not only on direct competitors in the jewelry industry, but also on wedding magazines, which served as interesting inspiration. Content gap analysis For the next steps, it was crucial to find out what content the competition creates and where we have gaps. And that's exactly what content gap analysis helped us with. It's basically a summary of keywords that your competition appears for in organic search and you don't . Creating a publication plan After revealing the content gaps, the already mentioned publication plan came into play. The greatest potential was hidden in wedding topics , which revolved around engagements, wedding preparations and things related to them. The final output was a balanced and detailed list of topics, which, even with the frequency of publishing 2 articles per month, began to bring interesting results. We managed to exceed the set KPI – 7 thousand visits – in August 2019 and more than 8 thousand people came to the blog.
There are only a few Czech jewelers who do their job honestly and with love and who not only make jewelry, but also design it. Zlatnictví Šperky Rýdl is one of them. We had the honor of starting to cooperate with them in 2018 and showing that even a blog can bring great results and even sell. Cooperation objectives When the client entrusted us with his blog in June 2018, he had a rather general, yet all-encompassing vision. He wanted people to read the blog. So that the Rýdl brand would be etched in their memory through the articles and the content would make sense. It must be said that the blog was definitely not in its infancy at the time, it was fully developed, there were a large number of articles on it and it covered a wide range of topics from weddings to more professional ones.
There was a lot of content, but the blog had around 4,000 monthly visitors . For us, this meant only one thing: to fully immerse ourselves in weddings, rings, analysis, and data , and to accept the Belize Mobile Database challenge with joy. In short, the goal was: increase blog readership and ensure regular traffic from search engines, deepen and strengthen the relationship between customers and the brand, increase awareness of the Rýdl brand. Blog strategy We consider a publishing plan to be one of the fundamental building blocks of every blog. If you take into account data, competition, and seasonality when creating it , then you have half the battle won and you can expect your content to reach the right people. Tip: Wondering how to create a blog publishing plan that gets you real results? Don't miss our detailed, step-by-step guide .
Competition analysis Before even drawing up the plan, it was crucial to thoroughly research the competition. How do they approach content? How do articles perform in organic search? We focused not only on direct competitors in the jewelry industry, but also on wedding magazines, which served as interesting inspiration. Content gap analysis For the next steps, it was crucial to find out what content the competition creates and where we have gaps. And that's exactly what content gap analysis helped us with. It's basically a summary of keywords that your competition appears for in organic search and you don't . Creating a publication plan After revealing the content gaps, the already mentioned publication plan came into play. The greatest potential was hidden in wedding topics , which revolved around engagements, wedding preparations and things related to them. The final output was a balanced and detailed list of topics, which, even with the frequency of publishing 2 articles per month, began to bring interesting results. We managed to exceed the set KPI – 7 thousand visits – in August 2019 and more than 8 thousand people came to the blog.