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Brand Lift, a free marketing metric, helps you suriname telemarketing database determine how much brand or product awareness has increased and how memorable it is to your audience.
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Want to know what people think? Just ask! Before the video, users take a short survey to collect data. Both those who have already seen the ad and those who haven't yet participated in the survey.
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The target audience becomes the survey participant. Several thousand people are randomly selected. Typically, respondents are asked one or two questions. The results are then compared.
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It's important to consider audience reactions to the brand itself and the product—they should be differentiated. Ultimately, should you identify an increase in brand and product awareness? It's important to clearly define these parameters before conducting the research.
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When conducting the survey, it's important to avoid other YouTube activities to ensure the most accurate research results. The final data also depends on the metric settings.