Well, let's find out if it's really that good?
Posted: Wed Sep 24, 2025 3:28 pm
Google Shopping is a marketplace where online store owners can place product listings. They appear on search results pages as small product cards that include the store name, product photo, price, and reviews. Product listings stand out from other search queries due to their informational content. And, of course, their location on the page:
From search to shopping: Understanding Google Shopping
The service works little differently from the online stores we're familiar with. It's the same full-fledged marketplace where you can easily sort products by price and seller. The only difference is that clicking on a product will redirect you to the same listing in the seller's online store. This will be especially welcome for owners of small stores selling highly specialized goods: after all, it's easier to catch a buyer's eye at the top of the first search page than among other links somewhere on page ten, right?
But how can your product listing ad secure a republic of the congo telemarketing database vacant spot on Google Shopping? You'll need to carefully fill out your feed in Google Merchant Center.
From search to shopping: Understanding Google Shopping
After receiving a user's query, Google Search checks the feed for products that match the search query. If any are found, the system displays them to the user. And thanks to the rich information included in the ad, clicks are made by those most interested in purchasing.
Where do your ads appear on the platform? First, the Shopping tab in Google Search (in select countries). Second, next to Google Search results, but separate from text ads, and in Google Images. Third, on Google Search partner sites, as well as the Google Display Network, which includes YouTube, Gmail, and Discover.
But all these delights won’t come to you for free – you have to pay for quality advertising.
From search to shopping: Understanding Google Shopping
This ad format is suitable for many. Sellers in highly competitive niches with high CPCs will profit from the fact that users "intimidated" by the high price will not click on their ad. This format is also beneficial for retailers with a large selection: several ads from a single store can appear in the search results. This format is also suitable for online stores with low prices: shoppers will compare their offerings with competitors based on the search results (and will almost certainly choose a more affordable option).
From search to shopping: Understanding Google Shopping
But a dry, albeit very attractive, theory won't convince you. Then let's move on to concrete examples! Using several case studies, we'll show you how launching product listings and attracting a large number of buyers significantly strengthened a brand's position.
So, an online store selling backpacks and children's toys set exactly this goal. And they achieved the following successes:
From search to shopping: Understanding Google Shopping
The service works little differently from the online stores we're familiar with. It's the same full-fledged marketplace where you can easily sort products by price and seller. The only difference is that clicking on a product will redirect you to the same listing in the seller's online store. This will be especially welcome for owners of small stores selling highly specialized goods: after all, it's easier to catch a buyer's eye at the top of the first search page than among other links somewhere on page ten, right?
But how can your product listing ad secure a republic of the congo telemarketing database vacant spot on Google Shopping? You'll need to carefully fill out your feed in Google Merchant Center.
From search to shopping: Understanding Google Shopping
After receiving a user's query, Google Search checks the feed for products that match the search query. If any are found, the system displays them to the user. And thanks to the rich information included in the ad, clicks are made by those most interested in purchasing.
Where do your ads appear on the platform? First, the Shopping tab in Google Search (in select countries). Second, next to Google Search results, but separate from text ads, and in Google Images. Third, on Google Search partner sites, as well as the Google Display Network, which includes YouTube, Gmail, and Discover.
But all these delights won’t come to you for free – you have to pay for quality advertising.
From search to shopping: Understanding Google Shopping
This ad format is suitable for many. Sellers in highly competitive niches with high CPCs will profit from the fact that users "intimidated" by the high price will not click on their ad. This format is also beneficial for retailers with a large selection: several ads from a single store can appear in the search results. This format is also suitable for online stores with low prices: shoppers will compare their offerings with competitors based on the search results (and will almost certainly choose a more affordable option).
From search to shopping: Understanding Google Shopping
But a dry, albeit very attractive, theory won't convince you. Then let's move on to concrete examples! Using several case studies, we'll show you how launching product listings and attracting a large number of buyers significantly strengthened a brand's position.
So, an online store selling backpacks and children's toys set exactly this goal. And they achieved the following successes: