Common mistakes when collaborating with bloggers
Posted: Wed Sep 24, 2025 9:59 am
Let's look at where failures most often occur, using our cafe with signature desserts as an example.
There are no KPIs or campaign goals.
"I want it to be awesome" isn't the goal. When you launch a campaign, it's important to understand what you're hoping for: more subscribers, bookings, or awareness? Without this, you won't be able to evaluate whether the advertising was successful.
For example, if your goal is to attract customers to your cafe, agree on a promo code or a unique link. If you need to increase your following, ask the blogger to mention your account and encourage them to follow you. Without clear goals and success metrics, advertising can be flashy but useless.
Ineffective communication.
Bloggers aren't just performers; they're creative people. Insisting on a blogger reading from a script or filming strictly according to your instructions can come across as unnatural.
For example, in a cafe, it's important to show how comfortable guests feel, not just list how many types of éclairs are on the menu. Give the blogger freedom, but within the agreed-upon guidelines. Instead of strict control, encourage dialogue where you discuss how to make the content genuine and authentic.
Inflated expectations.
And finally, the most common mistake is expecting lebanon telemarketing database one post or story to change everything. The blogger did their job: they talked about the cafe and brought people in. But when they visit your account or the cafe, they see something completely different: an incomplete menu, outdated photos, or an uninviting atmosphere. The mood the blogger created breaks down on your end.
The customer journey must be holistic. If a blogger talks about magical desserts, your account and physical cafe must back it up. Make sure your social media and business align with your audience's expectations, otherwise your advertising will be useless.
Advertising with bloggers
Benefits of working through an agency
Blogger advertising seems simple at first glance, but in practice, it requires a careful approach. How do you choose a blogger you can trust? How do you organize a campaign correctly and avoid mistakes that can cost you time and money?
We take on these tasks ourselves. Our agency finds suitable bloggers, analyzes their audiences, selects the best collaboration formats, and oversees the entire process. It's important not only to launch advertising but also to ensure its effectiveness: from proper labeling to tracking results.
We focus on trends such as working with microbloggers and the growing popularity of additional platforms following the decline of international social media, offering creative formats that capture attention. We promote the idea of long-term collaboration with bloggers: instead of one-off publications, we build trusting relationships that strengthen your brand's positioning.
Want your business to be featured on the right accounts? We know how. Contact Wunder Digital , and we'll help your brand shine through successful blogger partnerships!
There are no KPIs or campaign goals.
"I want it to be awesome" isn't the goal. When you launch a campaign, it's important to understand what you're hoping for: more subscribers, bookings, or awareness? Without this, you won't be able to evaluate whether the advertising was successful.
For example, if your goal is to attract customers to your cafe, agree on a promo code or a unique link. If you need to increase your following, ask the blogger to mention your account and encourage them to follow you. Without clear goals and success metrics, advertising can be flashy but useless.
Ineffective communication.
Bloggers aren't just performers; they're creative people. Insisting on a blogger reading from a script or filming strictly according to your instructions can come across as unnatural.
For example, in a cafe, it's important to show how comfortable guests feel, not just list how many types of éclairs are on the menu. Give the blogger freedom, but within the agreed-upon guidelines. Instead of strict control, encourage dialogue where you discuss how to make the content genuine and authentic.
Inflated expectations.
And finally, the most common mistake is expecting lebanon telemarketing database one post or story to change everything. The blogger did their job: they talked about the cafe and brought people in. But when they visit your account or the cafe, they see something completely different: an incomplete menu, outdated photos, or an uninviting atmosphere. The mood the blogger created breaks down on your end.
The customer journey must be holistic. If a blogger talks about magical desserts, your account and physical cafe must back it up. Make sure your social media and business align with your audience's expectations, otherwise your advertising will be useless.
Advertising with bloggers
Benefits of working through an agency
Blogger advertising seems simple at first glance, but in practice, it requires a careful approach. How do you choose a blogger you can trust? How do you organize a campaign correctly and avoid mistakes that can cost you time and money?
We take on these tasks ourselves. Our agency finds suitable bloggers, analyzes their audiences, selects the best collaboration formats, and oversees the entire process. It's important not only to launch advertising but also to ensure its effectiveness: from proper labeling to tracking results.
We focus on trends such as working with microbloggers and the growing popularity of additional platforms following the decline of international social media, offering creative formats that capture attention. We promote the idea of long-term collaboration with bloggers: instead of one-off publications, we build trusting relationships that strengthen your brand's positioning.
Want your business to be featured on the right accounts? We know how. Contact Wunder Digital , and we'll help your brand shine through successful blogger partnerships!