Greater use of Big Data
It is no news that data is the currency in digital markets . However, throughout 2023, companies are expected to invest many more resources not only in collecting data on a large scale , but also in processing and structuring it, with list of mexico whatsapp phone numbers the intention of increasingly completing the knowledge about their target customer and adapting more precisely to their needs and desires at all times.
It is essential, however, that companies that are going to implement Big Data collection and processing strategies strictly comply with regulations , prioritize transparency and respect users' privacy preferences , since bad practices in this area are in direct conflict with the next trend for 2023.
More transparency and customizable privacy
As our lives increasingly shift to digital environments, users are becoming more aware of the importance of their data on the Internet and concerns about their online privacy are also increasing . According to a study conducted by Google in September 2022, poor experiences regarding data management and privacy have a key impact on a customer's trust in a brand and their decision to hire its service or purchase its product. On the other hand, brands that recognize the importance of their customers' privacy and offer customizable configuration options are positively valued. That is why, in 2023, companies will have to improve transparency regarding their data processing practices and reinforce not only security in this area, but also the user's impression of security.
