If you have a specific target audience and want to generate india telephone number data immediate traffic and leads, PPC marketing may be a better option. A person using a laptop with a shopping cart icon on the screen, holding a credit card, surrounded by notebooks and sunglasses. For example, if you’re a new ecommerce business selling a unique product, you may want to invest in a combination of PPC and organic marketing.

Use PPC to drive immediate sales, while also building your social media presence and working with influencers to build buzz around your brand. Over time, as your brand becomes more established, you can shift your focus more to organic marketing. Ultimately, the best approach is to test both strategies and see which one works best for your business.