Techniques for Calming Upset Customers Over the Phone

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As a bb outbound telemarketing company, we experience this in our daily work with our clients. Imagine if every touchpoint was a phone call, the sales cycle would last forever. Adding email as a touchpoint can significantly shorten your sales cycle. Here are the best practices for adding email as an additional touchpoint as part of your overall marketing and sales strategy. Best Practices - Your telemarketing company should strategically pair outbound calls with emails, which is one of the most important concepts when sending emails as part of your marketing and sales strategy. The purpose of an outbound telemarketing campaign is to carefully consider the prospect's experience and ensure that the follow-up email makes logical sense to your prospect or existing customer.

Several types of emails can be sent, including informational emails, confirmation bahrain phone number resource emails, and follow-up emails. Make sure you send the right type of email to your prospect or customer at the right place in your script. For example: On the first or second call, the conversation might result in the call center agent sending an email with some additional information about the product or a URL that might be used for further research. On a follow-up call where the call center agent is unable to reach the person, another email can be sent to reinforce the first email, explaining that they tried calling and wanted to make sure there were no further issues.



After the sale is completed, the agent can send an email thanking the new customer for their time and hoping they like the product/service. Don’t send an email just for the sake of sending an email. Emails should reinforce the conversation you just completed over the phone or help the prospect move through the sales cycle. You may find that, depending on your workflow, email is less helpful. Don’t forget to plan how to handle responses to these emails.