Let's start with standard Instagram posts and stories
How many people saw and interacted with the post? It's worth looking at reach, likes, comments, saves, and reposts. The last two are currently the most important and indicate how much users want to revisit the content or share it. For example, if your reach is 10,000, but only 10 shares are shared, this is a bad sign for the social network's algorithm and for you.
In Reels, the key metric is not only the number of views but also the percentage of complete views. If a blogger has created a vibrant and captivating video that the audience watches in its entirety, it's a signal that people are engaged. On the Zen platform, similar key metrics include the number of complete reads of an article and the average time spent on a post.
Next, follower growth is important
After running ads, have you noticed new people joining your profile? Great, these are the people who could become regular visitors. On social networks like VKontakte and Odnoklassniki, it's also important to evaluate clicks on buttons ("Go to website," "Send message"). It's especially good if new users immediately start asking questions in the chat – this is a clear sign of interest.
And, of course, conversions
If a blogger offers a promo code, you can immediately see how many people used it. For example, if out of 100 mentions, 20 visitors lithuania telemarketing database came for a discount, meaning the advertising was successful. UTM tags are tracked in Google Analytics, and promo codes are tracked in your CRM or accounting system.
These metrics are like a map that helps you figure out which direction to take next. Perhaps the promo code format will become your signature feature, or perhaps next time you should ask a blogger to host a joint contest or share your brand's unique story. For example, how a stranger on the Moscow-Vladivostok route passed on an ancient recipe to you that became the basis for your desserts. You'll get more reactions.
This is where a second "honesty" check takes place. The blogger should show you their statistics (for example, how many clicks on a story link at point A), and you compare them with yours (for example, how many new account visitors on that day at point B). If the data doesn't match, it's time to reconsider the candidate. They're deceiving advertisers with false statistics.
The key is to analyze and adapt. After all, successful blogger advertising isn't just about reach, it's about real guests at your tables.