5 means of communication to consider for your project

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In the age of the internet, it seems impossible to ignore social networks. Of course, some companies are not there. By choice. But they are an important lever to make your project known. Social networks require significant regularity (at least 2 to 3 publications per week and per social network). This is why it is essential to choose the right social networks so as not to spread yourself too thin . There is no point in being everywhere. You know your persona, be present where they are. It is better to only be on 2/3 social networks but to be there fully . Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat etc. They all have their specificities, their uses, their codes. Learn to know them and use them correctly. If you have the time (or the financial means to hire someone to take care of it), you will be able to develop your presence on social networks over time .

Press relations
I told you last week, press relations are a lever that should not be neglected for your business ! Despite what one might believe, the press is still hugely read, watched and listened to. It is a huge pool of potential customers . The local or specialized press can bring you quite incredible benefits. Of course, it doesn't happen like that. Some journalists may come to you on their own. But rarely at your launch. At this time, you must contact the newspapers so that they talk about your project. How? By writing an impactful press release and press kit. These tools are essential for managing your press relations. But I'm not going to rewrite my previous article, I'll let you take a look.

E-RP / influencer relations
Contrary to what one might think, E-PR has little to do with traditional Press Relations . In truth, it is about relations with influencers (bloggers, YouTubers, Instagrammers, etc.). And these relationships are totally different! Creating partnerships (paid or not) with influencers can be beneficial for your project. As long japan whatsapp number data as you do it correctly! It is essential to target the right influencers for your business . Don't try to reach the biggest ones right from the start. Micro-influencers can also be very good relays. Target people with interests close to your project . Don't just look at the numbers. Get to know the people you want to work with. Don't forget that you are talking to human beings. If you don't make the effort to know who you are talking to, influencers will not make the effort to talk about your product. It's give and take.



Web writing (blog/newsletter)
No matter what your project is, it is necessary to create content around your business to show your expertise. A blog will allow you to expand your visibility and will greatly help your natural referencing (and this is a point not to be neglected, Google is a major ally in the visibility of your business). This will allow you to approach subjects in more depth than on social networks. A newsletter will allow you to maintain a link with your community. Whether on your blog or your newsletter, the important thing is to bring added value to your readers. Do not try to simply sell your products or services, share your advice, your tips, your story. These two means of communication have a considerable advantage: they are yours! On your blog or your newsletter, you do not depend on any algorithm. You are at home. Of course, before launching your blog or your newsletter, you must think about your content strategy. What do you want to say? And how? Once the strategy is established, you only have one thing left to do: write, share and be regular!