I’m sure you’ve probably heard the old adage that “sharing is caring.” Well, that adage is definitely true as it pertains to social media. Or as author and marketing professor Jonah Berger stated in his book Contagious: Why Things Catch On, “When we care, we share.” Sharing things on social media can come in the form of a retweet, a share on Meta, or simply someone copying and pasting a link of any of your brand’s content and sending it to a friend on any social media platform.
These days, getting people (especially social media influencers) to share your content or information about your brand is just as important as getting a reporter to give you a feature. Don’t believe me? The next time you’re waiting in line at a store, look around and see how many of your fellow shoppers are looking down at their phones. They’ll probably be looking at their social media page or something someone texts them from theirs.
According to Jonah, the way to get people to share your content is through emotion
He stated, “Naturally contagious content usually evokes some sort of emotion. Blending an iPhone is surprising. A potential tax hike is infuriating. Emotional things often get shared. So rather than harping on function, we need to focus on feelings.”
In order to invoke others to share your content, create content that will make people so happy that they’ll have to tell others in hopes it’ll help them as well. Or something that makes people so angry they’ll have to ask their friends “Can you believe this?” Or something that’s so funny they’ll feel compelled to share it with others on their timeline because it may boost their social status. Whatever method is used, always remember that emotion invokes action.
Podcast blitzing
Podcasts are a great way to generate publicity for a brand. That’s because the audience for the average podcast is geared towards a specific niche. And that niche consists of people that have a high enough interest that they searched for and found a podcast based on a specific genre.
For example, you wouldn’t need a marketing degree to create a pretty accurate consumer profile for someone that would listen to a Rachel Ray podcast about her favorite recipes. You can imagine that the people that would tune in to her podcast would be people that are interested in cooking for themselves and preparing meals for others.
One way to utilize podcasts to generate publicity for botswana telemarketing database your startup is simply to start a podcast of your own and feature guests that are leaders in your respective industry. By doing this, people that are interested in those leaders will tune in to what they have to say. And by tuning in – they’ll also learn more about you and your brand (because you’ll shamelessly mention it in every episode).
If you’re wondering if industry leaders will appear on your podcast – the answer is that most of them probably will. Why? Because every entrepreneur loves to promote their business every chance they get (myself included). And if your podcast is in the scope of their industry – they’ll jump on board to be a guest so they can get the free promotion.
However, if you really want to maximize your brand’s reach through the power of podcasts – I suggest a podcast blitz. You probably already heard of a media blitz and if not, Merriam-Webster Dictionary defines a media blitz as, “a lot of information about something on television, radio, in magazines, etc., all at once.”