To give yourself the best chance at securing a feature, be sure to reach out to the media companies that are most closely associated with your brand’s niche.
In their book Free PR, authors and public relations experts, Cameron Herold and Adrian Salamunovic stated, “A good story angle that will grab both brunei telemarketing database a journalist’s and an audience’s attention will make you stand out. Is timely and offers new or interesting information. That information will specifically appeal to a certain audience. In short, a good angle answers the questions, “So what? Who cares? Why you?,” Getting your story angle right is the single most important element of capturing media interest.”
So, let’s break down how to answer the three angle questions that Cameron and Adrian posed:
So what? – This question can be answered by simply stating what it is that makes your product or brand distinct from the others out there.
Who cares? – The people that care will always be those that’ll have a vested interest in a particular outcome that a product or a brand has to offer. And most people only really care about things that they love or things that they hate. So focus your pitch on how it’ll make a particular audience’s lives better by either getting them what they want (love) or by alleviating something causing them a problem (hate). Here’s something to remember, the more shocking that something is – the more likely people will share it. And shares equal views and ratings.
Why you?
– The answer to this question is the reason why I emphasize distinction so much. The rarer that something is, the harder it is to replace. So if your brand is offering something so distinct, so important, so compelling, so superior to anything else out there; instead of asking why you? The better question from reporters will be “Which day is best for you?”
One of the points of emphasis in Free PR, is that it’s only your job to think of an angle and convey that angle to the media in an effort to convince decision-makers how featuring your brand would be mutually beneficial. Cameron and Adrian stated to, “Keep in mind that you are not writing the actual story, but rather packaging it so that the journalist can put their stamp on it and shape it into a final product.”
Help a reporter…and yourself out
Another way to generate publicity for your brand is via HARO. HARO is the acronym for “Help a Reporter Out.” HARO is a great resource for publicity for your brand because it’s a website where reporters go to get quotes and insights from experts and professionals from various industries to place in articles, books, news segments, etc. Which is different from cold pitching to reporters. Reporters on HARO are actually relying on you to contact them.