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You Most Likely Interpret Their Behavior As A Flaw In Their Character. As Marketers, Recognizing This Tendency To Judgmental Responses Provides An Important Lesson. It Makes A Strong Case For A More Expansive Approach To Brand Storytelling Than Just Talking About Your Products Or Services. Historically, Brand Messaging Architectures Must Be Idealized, Perfect, And Unassailable — A Passionate Voice Striking An Ideal Chord In An Imperfect World.

Your Brand Is The Solution To All That Ails. You Develop Reasons costa rica phone number resource For That Belief, A Focus, And A Value. You Pay Little Weaknesses And Flaws. But You Should. Every Great Hero Has Flaws. It’s What Makes Their Strengths And Story So Relatable.



Luke Skywalker Has A Dark Side. Barbie Initially Lacks Self-awareness. Even George Bailey In It’s A Wonderful Life — The Perfect Father, Brother, And Friend — Has Self-worth Issues. In Storytelling, The Hero’s Flaw Lays The Foundation Of The Story’s Conflict And Compels Audiences To Engage.