SEO and Google Ads, what are they and how does it work?
SEO is a process aimed at optimizing a website and building domain authority so that the website's subpages appear in higher positions in Google's organic (free) search results. This includes, for example:
technical optimization of the website – e.g. page loading speed, heading structure, meta descriptions, structured data;
creating valuable content – publishing content that responds to user questions and needs;
acquiring external links – acquiring links country code +39, italy phone numbers from other websites to your site and other activities that increase domain authority.
The Google search engine has the largest share of the Internet, so all activities are usually focused on it. Specialists and specialists try to decipher the Google algorithm and ranking factors so that the website they manage is as high as possible in the SERP (Search Engine Results Page).
Google still has over 90% of the “traditional” search engine market. It is worth remembering, however, that this analysis does not include search engines from, for example, social media. Source: Oberlo.
These factors change with each update and are not fully known, although you can definitely pay attention to:
domain age and thematic continuity;
number of links pointing to the page;
adequacy and content to the user’s search term;
optimizing the page content for a key phrase.
Google Ads is a platform that allows you to create and manage paid ads that appear on Google's search engine and other products (for example, YouTube). These ads appear at the top of the search results page, but also on other websites within the Google advertising network.
Placement usually depends on the type of advertising, of which there are at least several types:
