How to build a community?
Posted: Sat Dec 07, 2024 8:49 am
Mobile and display ads – the billboards of the digital world, only better tailored and immediately taking you to interesting content. A big advantage is that you can match them to a specific recipient profile and determine what action they should take in relation to the ad: see the offer, read an article, or maybe sign up for a newsletter? The choice is yours.
Press, radio, television – in other words, conventional media. People who are constantly connected to the network, for whom the Internet is a source of all information and entertainment, sometimes find it hard to get out of their bubble and realize how important traditional communication channels are. Of course, the age structure of the audience is changing, just look at the KRRiT report on television viewership. Almost half of the viewers are over 55, and the percentage of viewers aged 10-29 has dropped from 21% (2005) to 13% (2018). However, traditional media still have a huge reach, especially if you want to reach more mature recipients. Another advantage is the great flexibility of targeting. Thematic channels, magazines and stations give you the opportunity to reach a specific target group interested in a given topic, while horizontal and general information media open up a wide range of potential customers.
Offline marketing – outdoor advertising is a very telecommunication industry in israel interesting field of communication. Of course, unless you make an intrusive banner that clutters the urban space. There are plenty of possibilities – from creative murals, through art installations, public utility buildings, blooming or air-filtering boards and many others. You can engage artists, support the development of local areas, and above all, reach a large group of recipients by increasing your brand awareness. The main disadvantage of this solution is, unfortunately, the high cost, but with a good idea it is definitely worth it.
First impressions count… and every subsequent one
From the moment you first come into contact with a brand, notice it, associate it – you start processing everything about it… and treat it as an advertising message. Everyone wants something: clicks, likes, comments, purchases, joins a contest, etc. We are used to being bombarded with such messages, which is why each of us has a mechanism for rapid filtering and interpretation of content. We create a kind of scripts, shortcuts and associations to immediately classify the brands we come into contact with. We often know that we are looking at a cosmetics ad before we read the company description. This is due to a specific design, colors, keywords popular among a certain category of services or products, a kind of archetype. In addition – emotions. We accept that many articles are presented in terms of fun and the carefree side of life.
The previously mentioned soft drinks are always funny in their message, even if the product itself is not actually humorous. A can of Pepsi doesn't make you laugh, but the association of its communication with good fun suits you, it evokes pleasant associations with social gatherings at which this drink appears. Mobile operator packages, car rental, salad dressing, beer, restaurants and especially shopping can be presented as something that is at the center of a great time spent.
Press, radio, television – in other words, conventional media. People who are constantly connected to the network, for whom the Internet is a source of all information and entertainment, sometimes find it hard to get out of their bubble and realize how important traditional communication channels are. Of course, the age structure of the audience is changing, just look at the KRRiT report on television viewership. Almost half of the viewers are over 55, and the percentage of viewers aged 10-29 has dropped from 21% (2005) to 13% (2018). However, traditional media still have a huge reach, especially if you want to reach more mature recipients. Another advantage is the great flexibility of targeting. Thematic channels, magazines and stations give you the opportunity to reach a specific target group interested in a given topic, while horizontal and general information media open up a wide range of potential customers.
Offline marketing – outdoor advertising is a very telecommunication industry in israel interesting field of communication. Of course, unless you make an intrusive banner that clutters the urban space. There are plenty of possibilities – from creative murals, through art installations, public utility buildings, blooming or air-filtering boards and many others. You can engage artists, support the development of local areas, and above all, reach a large group of recipients by increasing your brand awareness. The main disadvantage of this solution is, unfortunately, the high cost, but with a good idea it is definitely worth it.
First impressions count… and every subsequent one
From the moment you first come into contact with a brand, notice it, associate it – you start processing everything about it… and treat it as an advertising message. Everyone wants something: clicks, likes, comments, purchases, joins a contest, etc. We are used to being bombarded with such messages, which is why each of us has a mechanism for rapid filtering and interpretation of content. We create a kind of scripts, shortcuts and associations to immediately classify the brands we come into contact with. We often know that we are looking at a cosmetics ad before we read the company description. This is due to a specific design, colors, keywords popular among a certain category of services or products, a kind of archetype. In addition – emotions. We accept that many articles are presented in terms of fun and the carefree side of life.
The previously mentioned soft drinks are always funny in their message, even if the product itself is not actually humorous. A can of Pepsi doesn't make you laugh, but the association of its communication with good fun suits you, it evokes pleasant associations with social gatherings at which this drink appears. Mobile operator packages, car rental, salad dressing, beer, restaurants and especially shopping can be presented as something that is at the center of a great time spent.