Why create an editorial calendar for your content?
Posted: Sat Dec 07, 2024 8:35 am
I'm talking to you about the editorial calendar as a life-saver. You can take my word for it, but if not, here are some arguments that should convince you to get started as soon as you finish reading!
Consistency
You know, your communication must be coherent. You can't talk about a subject and then completely change your editorial line the next day. Your target audience risks being lost. Thanks to your editorial calendar, you will be able to think about your content in advance and plan it over time . This way, you will have an overall view of your speaking engagements. You will be able to choose the coherent subjects to address. And above all, organize them between them. Consistency in your communication will allow you to more easily achieve the objectives you have set for yourself .
Regularity
You must hear it often but to be effective and get results, you must be regular. Whether it is on social networks, blog articles or newsletters. You must define your publishing rhythm . Be careful, start at a low iran whatsapp number data pace and then increase gradually. It is better to plan 2 publications per week and stick to it than to plan 5 publications per week and give up after three months. When you are comfortable with your rhythm and your content creation, then you can increase your publishing rhythm. Find what is best for you. Your editorial calendar will help you keep your rhythm and regularity . You will be able to throw all your ideas into your calendar and organize them as you see fit over the weeks.
Anticipation
Thinking about your content in advance will save you a lot of time . I know, you might think otherwise. But I assure you it's true. At the beginning of each month, I take 1 to 2 hours to create my editorial calendar. I draw on the ideas that I have noted down over the days. I organize my content according to my monthly objective. I empty my brain. Once this step is completed, I know what I have to do for the rest of the month. I know what content I have to create. And all I have to do is get started. I no longer waste 2 hours every Monday thinking about what I am going to share during the week. I no longer work in a hurry. The editorial calendar will allow you to focus on the essentials: your core business .
The history
By creating an editorial calendar each month, you create a history of your communication. Thanks to it, you will know where you are . You will know what you posted six months ago and this will prevent you from making duplicates. You will also be able to use old content to transform it. Use a theme from a blog article to make a publication on social networks or vice versa. But above all, your editorial calendar will help you achieve your objectives since you will have scheduled suitable content over time .
Consistency
You know, your communication must be coherent. You can't talk about a subject and then completely change your editorial line the next day. Your target audience risks being lost. Thanks to your editorial calendar, you will be able to think about your content in advance and plan it over time . This way, you will have an overall view of your speaking engagements. You will be able to choose the coherent subjects to address. And above all, organize them between them. Consistency in your communication will allow you to more easily achieve the objectives you have set for yourself .
Regularity
You must hear it often but to be effective and get results, you must be regular. Whether it is on social networks, blog articles or newsletters. You must define your publishing rhythm . Be careful, start at a low iran whatsapp number data pace and then increase gradually. It is better to plan 2 publications per week and stick to it than to plan 5 publications per week and give up after three months. When you are comfortable with your rhythm and your content creation, then you can increase your publishing rhythm. Find what is best for you. Your editorial calendar will help you keep your rhythm and regularity . You will be able to throw all your ideas into your calendar and organize them as you see fit over the weeks.
Anticipation
Thinking about your content in advance will save you a lot of time . I know, you might think otherwise. But I assure you it's true. At the beginning of each month, I take 1 to 2 hours to create my editorial calendar. I draw on the ideas that I have noted down over the days. I organize my content according to my monthly objective. I empty my brain. Once this step is completed, I know what I have to do for the rest of the month. I know what content I have to create. And all I have to do is get started. I no longer waste 2 hours every Monday thinking about what I am going to share during the week. I no longer work in a hurry. The editorial calendar will allow you to focus on the essentials: your core business .
The history
By creating an editorial calendar each month, you create a history of your communication. Thanks to it, you will know where you are . You will know what you posted six months ago and this will prevent you from making duplicates. You will also be able to use old content to transform it. Use a theme from a blog article to make a publication on social networks or vice versa. But above all, your editorial calendar will help you achieve your objectives since you will have scheduled suitable content over time .