PLA – what is it?
Posted: Sat Dec 07, 2024 7:52 am
Google designed its Product Listing Ads (PLA) specifically for e-commerce businesses. They cannot be used to promote blogs or news content. The tool is primarily focused on increasing online sales in any online store, so it may prove essential in your store's marketing strategy. It is also worth knowing that setting up ads in Google PLA requires different steps than standard contextual or display ads. So what is worth knowing?
What are PLA ads?
Product Listing Ads are ads that appear when someone enters a product-related query into Google. Product Listing Ads stand out because they can include product images, real-time pricing information, and customer reviews. This information is always up to date because Google pulls it directly from your product feed.
They’re also prominently displayed—they usually appear above paid text ads in Google search and organic results. That’s why they’re often the first thing users see. In addition, PLA ads can also appear on the right side of search results, as well as in the Google “Shopping” tab.
Simply put, PLA marketing allows brands to reach country code +91, india phone numbers buyers at a key point in the sales process. The modern consumer journey is no longer linear, and prospects can discover new brands at the point of conversion. It’s worth noting that similar types of ads are also available on platforms like Facebook and Instagram.
Benefits of using PLA advertising
With 49% of shoppers saying they use Google to find new products, it’s the perfect place to display ads for online stores’ inventory. But PLA advertising also comes with other unique benefits.
Your products in a visible place
Product Listing Ads give brands the opportunity to reach a broader, yet highly relevant audience. Due to the prominent positioning of Google PLA ads, as well as their attractive format, shoppers are more likely to take notice of them.
Even if the campaign does not end with a click and conversion, it will certainly help increase your brand's visibility. And you will not have to pay for this bonus, because PLA advertising works in the PPC (Pay Per Click) system, meaning you only pay for the actual clicks.
What are PLA ads?
Product Listing Ads are ads that appear when someone enters a product-related query into Google. Product Listing Ads stand out because they can include product images, real-time pricing information, and customer reviews. This information is always up to date because Google pulls it directly from your product feed.
They’re also prominently displayed—they usually appear above paid text ads in Google search and organic results. That’s why they’re often the first thing users see. In addition, PLA ads can also appear on the right side of search results, as well as in the Google “Shopping” tab.
Simply put, PLA marketing allows brands to reach country code +91, india phone numbers buyers at a key point in the sales process. The modern consumer journey is no longer linear, and prospects can discover new brands at the point of conversion. It’s worth noting that similar types of ads are also available on platforms like Facebook and Instagram.
Benefits of using PLA advertising
With 49% of shoppers saying they use Google to find new products, it’s the perfect place to display ads for online stores’ inventory. But PLA advertising also comes with other unique benefits.
Your products in a visible place
Product Listing Ads give brands the opportunity to reach a broader, yet highly relevant audience. Due to the prominent positioning of Google PLA ads, as well as their attractive format, shoppers are more likely to take notice of them.
Even if the campaign does not end with a click and conversion, it will certainly help increase your brand's visibility. And you will not have to pay for this bonus, because PLA advertising works in the PPC (Pay Per Click) system, meaning you only pay for the actual clicks.