Using Emojis in Email Subject Lines

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Write the subject lines in capital letters
Excessive use of punctuation
Using RE:, FW: and other phrases that may trick the recipient into thinking it is a personal communication
Use of phrases commonly associated with spam
Tricking people in any way to open emails
How long should the object be?
When you use too many characters in your subject line, you risk being cut off in some email providers. Because of this problem, your message can lose impact and meaning. To make sure your message is netherlands phone number list received, the rule of thumb is to keep your subject line relatively short (less than 60 characters).

However, it is not mandatory to reduce the words. In fact, statistics on email marketing in Italy show that the most effective subject lines do not follow the “keep it short” rule. Those that boast the highest average opening rate are precisely the longest ones (in particular from 241 to 250 characters )

After all, if you already have enough credibility, your audience won't mind the excessive character count.

Emojis are definitely an important element of email design , but are they always a good idea to include in your subject line? So far, there is no consensus.

The latest analysis on the Italian email market shows that the opening rate is higher in emails containing emojis in the subject line (by about 5 percentage points). On the other hand, the international trend suggests the exact opposite and shows how users find emails containing emojis less professional.