Take care of the style of links and CTA (Calls-to-action)

[mdshakilhasan7304]

Ideally, there should be one main call to action in the email that will direct users' attention and clicks to the main offer. You could also include secondary CTAs, as long as they don't distract too much from the main marketing objective.

To make this call to action effective, you need to carefully style it. Ideally, you should use a contrasting color and have plenty of white space around the button . This way, recipients can not only see it, but also touch it with their thumb or finger.

CTAs could be part of a larger image (in the header for example) or created separately.

In addition to paying attention to the design of your mexico phone number list email CTAs, you should also pay attention to the copy. The standard approach is “Buy Now” or “Order Today” or “Sign Up Now.” But if the case allows, why not try a slightly more descriptive approach : “Try This Sweater,” “Pre-order This Game.”

Link Tracking and UTM
Not just CTAs. You may find yourself inserting hyperlinks within the body of your emails even as simple text links .

If you’re building HTML emails , you can link to anything – a piece of text, an image (even a GIF), or a call-to-action button. In this case, your recipient’s email client will recognize it as a URL and automatically link to it via a hyperlink.

One of the main advantages of using HTML emails is the ability to use tracking. The two main email marketing metrics that can be tracked are message opens and link clicks .