Try to engage less active contacts

[mdshakilhasan2825]

By setting up authentication protocols correctly, you demonstrate to ISPs that you are the legitimate sender and that your messages have not been hijacked along the way.

This last point is especially useful if you use email marketing software to send email campaigns on your behalf. Authentication can further improve email deliverability and build your reputation with ISPs.

If you are using GetResponse, here is how you can set up DKIM and here are the GetResponse IP addresses to include in the SPF record.

Create an identity for your brand
Giving your brand a real identity can help you malta phone number list increase recipient engagement with your emails.

And since engagement is an important element of email deliverability, let's see how to improve it:

use a custom domain to send your email campaigns, instead of free email domains like Gmail;
use consistent email fields (From, Name, and Address) across all your campaigns;
use the same design across all marketing channels (color scheme, fonts, graphics);
Use Brand Indicators for Message Identification (BIMI) and add your brand logo to your emails.
During the previous process of evaluating recipient engagement, you may have noticed some subscribers who have only recently become inactive.

For example, people who have not opened or clicked on any of your emails in the last three months. Since this group can still have business potential , you should try to recover them.