Content that creates buzz the first time is rare.
Posted: Sat Dec 07, 2024 6:23 am
Like any content creator, I draw my ideas from the problems of my ideal client . This article is no exception. So, let's put the context that inspired these few lines back into perspective. My interlocutor has someone in his entourage who, with a single article, managed to create "buzz". His article was well positioned and attracted customers. Great! That's what we all expect when creating content. However, this situation is rare.
The article in question was written on a very specific topic, for an even more specific niche, on a very uncompetitive keyword. Obviously, starting from this observation, it is easier to produce content that works and attracts the right people. By writing an article that met a very specific need of its target, this person ensured that it would be shared and would rise in search engines . But this scenario is the exception to the rule.
In general, the content that we produce is in competition cambodia whatsapp number data with others. The goal of a blog article is to move up on search engines. To do this, you need to work on your natural referencing by choosing the right keywords . That is to say, those that are searched for by Internet users. If the query is in high demand and there is little content on the subject, you will have every chance of positioning your article well. However, if there are already a lot of publications on your topic, it is almost impossible to stand out with a single article. In this case, you will need to work on your content marketing .
Producing content requires regularity but above all patience. You don't get to the top of Google with a single article. Unless you pay for a Google Ads campaign, but that's not the subject or the same problem.
Producing content shows your expertise
Putting SEO and Google aside for two minutes, why do you need to create content? To show your expertise of course! So let me ask you a question: can you show your ideal client that you are the company they need with just one article?
No matter what your industry is, a single blog post is not enough . Content on the web only covers one topic. When you produce one-shot content, you prove your expertise on a single aspect of your business . And I'm sure you have much more to offer than that.
But above all, if you don't produce content regularly, your content alone won't serve your business in the long term . And yes, Google likes active sites that are alive. When you have a showcase site for your business, it's not always easy to modify or add content. A blog is ideal for this . But you have to write articles with a certain rhythm. If you just have one article, even if it ranks well the first time, it won't stay on the first page of search engines for long. And so, back to zero.
The article in question was written on a very specific topic, for an even more specific niche, on a very uncompetitive keyword. Obviously, starting from this observation, it is easier to produce content that works and attracts the right people. By writing an article that met a very specific need of its target, this person ensured that it would be shared and would rise in search engines . But this scenario is the exception to the rule.
In general, the content that we produce is in competition cambodia whatsapp number data with others. The goal of a blog article is to move up on search engines. To do this, you need to work on your natural referencing by choosing the right keywords . That is to say, those that are searched for by Internet users. If the query is in high demand and there is little content on the subject, you will have every chance of positioning your article well. However, if there are already a lot of publications on your topic, it is almost impossible to stand out with a single article. In this case, you will need to work on your content marketing .
Producing content requires regularity but above all patience. You don't get to the top of Google with a single article. Unless you pay for a Google Ads campaign, but that's not the subject or the same problem.
Producing content shows your expertise
Putting SEO and Google aside for two minutes, why do you need to create content? To show your expertise of course! So let me ask you a question: can you show your ideal client that you are the company they need with just one article?
No matter what your industry is, a single blog post is not enough . Content on the web only covers one topic. When you produce one-shot content, you prove your expertise on a single aspect of your business . And I'm sure you have much more to offer than that.
But above all, if you don't produce content regularly, your content alone won't serve your business in the long term . And yes, Google likes active sites that are alive. When you have a showcase site for your business, it's not always easy to modify or add content. A blog is ideal for this . But you have to write articles with a certain rhythm. If you just have one article, even if it ranks well the first time, it won't stay on the first page of search engines for long. And so, back to zero.