A close-up of a vintage typewriter with a sheet of paper displaying the word "Goals

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In person, we find it much easier to modulate our speech than when we write. Just think of the different tones and ways of speaking you use when talking to children and adults. Use the one-target technique There's an old rule that still applies in the world of email marketing writing: focus on one goal. While there are many exceptions to the suggestion, it's especially applicable in promotional email campaigns .

Before you hit the send button singapore phone number library on a batch of messages, review the article and ask yourself what the goal of this communication is. It doesn't really matter what the goal is if it's about attracting or retaining customers. But if you have two or more goals, consider rewriting them to focus on just one thing.



" Often, a single goal revolves around getting the reader to buy or request more information by clicking a specific button within the message. But there can be dozens of different goals. The point is to keep things simple and focused. Take advantage of the social proof strategy The concept of social proof is as old as the practice of commercial selling. In modern terms, marketers let potential customers know that others approve of the product or service and are already using it.