Conversion goals are your goals for how you want visitors to interact venezuela mobile phone numbers database with your website. A simple example is getting 60% of landing page visitors to make a purchase. Other conversion goals include: Subscribing to a service. Submit a form. Creating a profile. Clicking a button.

Content sharing. Subscribe to a mailing list or content reminder. A KPI is a measurable performance metric, so many conversion goals like click-through rates, purchases, subscriptions, and content engagement statistics also work as KPIs. Tracking these will help you measure the success of your landing page and marketing campaign.