For example, you can segment users by geographic peru mobile phone numbers database location. So American users would continue to see site A (the original, making them the control group). Meanwhile, European users would see the new version (B). Finally, you compare performance statistics and feedback to see which one works better.

You can even change groups to complement your findings. Infographic on A/B testing: it's the 2nd most popular CRO method, with 71% of companies conducting two or more tests monthly. Image courtesy of invespcro.com Your Landing Page is the Key to Your Website You need to know how to optimize a landing page for lead generation, because that’s what sets the tone for the user’s entire experience.