When did you say to yourself: I have to put eco-responsibility into my job? And how did you integrate it?
Posted: Sat Dec 07, 2024 5:37 am
When I was still in high school, I had not at all imagined becoming an artistic director. I liked drawing but I did not think of making a career out of it. I wanted to do merchandising, that is to say, fitting out stores. At that time, I was beginning to become aware of the ecological situation. So when I saw the studies that I would have to follow, rather in commerce and mass distribution, I felt a cognitive dissonance. It seemed delicate to me to be sensitive to ecology while working in commerce.
Then, I discovered the profession of artistic director. It combined two things that I like: sales and visual. During my studies, all my projects had a link with ecology. The first year, I made a campaign on water waste for example.
I went on an Erasmus to Madrid and that's when my ecological awareness really developed. I did a lot of research on the situation and decided to stand by my convictions. I created an Instagram account where I shared my journey.
During my studies, I realized that my job as an artistic director encouraged belgium whatsapp number data people to consume, while personally I want to consume less. Another cognitive dissonance. That's how I chose to support more virtuous projects, with a positive impact on the environment. Little by little, I discovered techniques in design such as eco-design and I saw that there was material to create something new and eco-responsible.
We can't stop communicating overnight. For the transition to happen, we need to get messages across and show people taking action. I am convinced that communication has a role to play in the transition. We need to reinvent our ways of working and that's what I propose to my clients. That's my mission.The scope of publications
Unlike Instagram, I can't choose between single view and global views ( or I haven't found how ). I still note the number of times my post has been viewed in full ( so potentially several times by 1 person ). This gives me a pretty accurate idea of the "popularity" of my content.
Engagement and best publication
Once again, like on Instagram, I look at all my publications one by one to know the subject that my audience liked the most. And believe me, there is not a month where I am not surprised. It is often a publication that I was counting on less that stands out.
Then, I discovered the profession of artistic director. It combined two things that I like: sales and visual. During my studies, all my projects had a link with ecology. The first year, I made a campaign on water waste for example.
I went on an Erasmus to Madrid and that's when my ecological awareness really developed. I did a lot of research on the situation and decided to stand by my convictions. I created an Instagram account where I shared my journey.
During my studies, I realized that my job as an artistic director encouraged belgium whatsapp number data people to consume, while personally I want to consume less. Another cognitive dissonance. That's how I chose to support more virtuous projects, with a positive impact on the environment. Little by little, I discovered techniques in design such as eco-design and I saw that there was material to create something new and eco-responsible.
We can't stop communicating overnight. For the transition to happen, we need to get messages across and show people taking action. I am convinced that communication has a role to play in the transition. We need to reinvent our ways of working and that's what I propose to my clients. That's my mission.The scope of publications
Unlike Instagram, I can't choose between single view and global views ( or I haven't found how ). I still note the number of times my post has been viewed in full ( so potentially several times by 1 person ). This gives me a pretty accurate idea of the "popularity" of my content.
Engagement and best publication
Once again, like on Instagram, I look at all my publications one by one to know the subject that my audience liked the most. And believe me, there is not a month where I am not surprised. It is often a publication that I was counting on less that stands out.