I know this is a tough question. I too was afraid of closing doors if I narrowed my target. Want me to tell you? Talking to everyone didn't work. It wasn't until my ideal client was well defined in my brain that things started to settle down. I narrowed my persona and didn't close any doors. On the contrary, they started to open.
There is a very simple explanation for this: before, I spoke to everyone, without australia whatsapp mobile phone number list distinction. People did not really feel concerned by what I was saying. When I knew who to address, my content was immediately much more qualitative because it had a real purpose . I did not write simply to be a little visible. I create content to bring value and solutions to my ideal client. And that changes everything!
Wear your values
To have an ethical business in which you feel aligned, there are no fifty solutions: you must embrace your values and share them with your ideal client. Without them, your positioning will have little meaning. In any case, this is how I conceive of entrepreneurship ( and you have every right to disagree with me ).
How can you have a position that suits you if you go against your values? It is not conceivable for me.
Your values are important. They define who you are as a human being . We all have things we don't want to compromise on. And you have the right to do the same in your business ( I would even say, you must ). So don't be afraid to clearly display what you believe in. You will attract more people who are like you and that can only be beneficial for your business .
For me, these are the 3 essential elements to determine your positioning . Without your why, your ideal client and your values, your business is based on the wrong foundations. Of course, once you have an idea of the path you want to take, you can do a competitive analysis to find out what already exists on the market. But I am convinced that there is room for everyone and all projects. And in any case, to be sure, you have to get started.
