Franz Ferdinand: Crowdsourcing in concerts
Posted: Sat Dec 07, 2024 5:28 am
08 May, 2013 @ 2:26 pmby Gonçalo Sousain Digital Strategy Success Stories , WebsitesLeave a comment
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When we go to a rock band concert, it is normal for there to be an opening band to get the crowd going. However, the choice of opening band is not always appropriate, which usually generates some controversy among fans of the main bands and harsh criticism of the promoters of the shows. Either because the musical and aesthetic styles are incompatible, or because the opening bands do not manage to warm up the atmosphere, as they do not fit in with the tastes of the majority of the audience, who often turn their backs on the stage until the moment the "main acts" enter.
To get around this problem, Franz Ferdinand , on their 2010 Brazilian turkey email list tour, which passed through Porto Alegre, Rio de Janeiro, Brasília and São Paulo, had a simple Crowdsourcing idea that would prove to be very productive: they created a website where local groups interested in opening their concert could register and send their MySpace profile URL, as well as photos, music and videos.
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The website received around 200,000 entries and it became much easier for the Scottish band to choose the best fit for their style to perform in the first part of the show. The fans liked the choices and the idea proved to be a success, showing that the internet not only allows the target audience to participate, but also allows a lot of information to be gathered quickly and extremely cheaply, demonstrating how the quantity of contacts generates quality relationships.
In this case, the concept of Crowdsourcing was crucial in achieving the desired objective. That is, the Franz Ferdinand production team sought to obtain services, ideas or content that were considered necessary, by requesting contributions from a large group of people, especially from an online community, rather than resorting to employees, suppliers or traditional means.
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Share this article
When we go to a rock band concert, it is normal for there to be an opening band to get the crowd going. However, the choice of opening band is not always appropriate, which usually generates some controversy among fans of the main bands and harsh criticism of the promoters of the shows. Either because the musical and aesthetic styles are incompatible, or because the opening bands do not manage to warm up the atmosphere, as they do not fit in with the tastes of the majority of the audience, who often turn their backs on the stage until the moment the "main acts" enter.
To get around this problem, Franz Ferdinand , on their 2010 Brazilian turkey email list tour, which passed through Porto Alegre, Rio de Janeiro, Brasília and São Paulo, had a simple Crowdsourcing idea that would prove to be very productive: they created a website where local groups interested in opening their concert could register and send their MySpace profile URL, as well as photos, music and videos.
banner-slider-music
The website received around 200,000 entries and it became much easier for the Scottish band to choose the best fit for their style to perform in the first part of the show. The fans liked the choices and the idea proved to be a success, showing that the internet not only allows the target audience to participate, but also allows a lot of information to be gathered quickly and extremely cheaply, demonstrating how the quantity of contacts generates quality relationships.
In this case, the concept of Crowdsourcing was crucial in achieving the desired objective. That is, the Franz Ferdinand production team sought to obtain services, ideas or content that were considered necessary, by requesting contributions from a large group of people, especially from an online community, rather than resorting to employees, suppliers or traditional means.
READ OTHER INTERESTING ARTICLES NOW AND BUILD YOUR OWN SUCCESS STORY:
12 Digital Marketing Success Stories
Don't you have the 8Ps of Digital Marketing Book yet?
25 Digital Marketing Courses