They turned fashion blogs into a success story
Posted: Sat Dec 07, 2024 5:00 am
24 November, 2014 @ 5:36 pmby Tiago Leãoin Digital Strategy Success Stories , Digital Strategy , Digital Journalism , Digital MarketingLeave a comment
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They are mostly female, they like the world of fashion and cosmetics and decided to create pages where they leave their reviews or show their look of the day .
Over time, blogs – which were initially just a form of entertainment – have saudi arabia email list become a real success story . Today, they are full-time bloggers and consider themselves to be their own businesspeople. Read the article to the end and discover 4 stories of women who became celebrities thanks to their fashion blogs.
In addition to writing posts for their respective blogs, these fashion bloggers are hired by various brands to be present at openings.
In addition to the various invitations they receive, several requests for collaboration and offers of products that they can use in their reviews arrive in their email accounts every day .
Their names are a reference in the market and their opinion is respected as if it were that of a true critic. And the truth is that everyone has something to gain: a positive review of a lipstick or a simple photo of the look of the day with a specific t-shirt can make sales in stores soar.
This growth phenomenon in the blogosphere has consolidated fashion blogs as extremely powerful communication tools. Even though they are not part of traditional media outlets – such as magazines, newspapers or television – these platforms cannot and should not be left aside by companies’ marketing and digital communication departments.
Investing in blogs is, in fact, an excellent way to promote a specific product or service. Unlike the media, these information channels are associated with an informal form of communication. Furthermore, it is not the brand that is selling something, but rather someone independent who is giving their opinion and advising on the use of whatever it is.
Fashion blogs and the importance of social networks
As we all know, social networks are a fundamental part of any business. In the case of fashion blogs , the creation of profiles associated with the blogs and the individual name of their author has allowed these bloggers to gain a new dimension, achieving status comparable to public figures , movie stars or models .
Nowadays, most of them represent brands or take on the role of ambassador for projects they identify with and that extend to other areas, such as social solidarity . Going from party to party or event to event, they are photographed by photographers, sign autographs and participate in television channel segments.
But how did it all start? Continue reading this post and discover 4 success stories in Brazil , a country that serves as a test tube for the application of any digital strategy.
The large population translates into significant numbers that allow us to understand whether the model we apply works or not. When it comes to fashion blogs, there is no doubt: they are here to stay and the results are highly positive .
Thassia's Blog
Thassia's blog
Thássia Naves studied advertising and was encouraged by a professor to create a personal blog. The project, which sought to be a kind of personal diary, grew and became a local and then national success story. Thássia's Blog is currently visited 6 million times a month and the author has a huge fan base on social media.
According to the blogger herself, it is important that the texts are always written by her because over time people develop empathy and are able to tell when a text is not written by her. Since creating the page, Thássia Naves ' wardrobe has tripled and the blogger admits that most of the pieces she has were given to her by brands.
Lala Rudge
lala rouge
3 million visits per month and over 500 thousand followers on Instagram. These are the numbers that explain the success of Lala Rudge . Like most of these types of fashion blogs, the page started as a joke. Lala was a law student when she started posting some beauty tips and talking about travel. In 3 months the blog grew amazingly and Lala Rudge decided to invite her publicist and sister, Maria Rudge , to be part of the project.
The blogger doesn't deny that the business is profitable , but points out the large number of negative comments as one of the disadvantages of working in this sector. Lala advises all those who are starting out and are approached by big brands not to accept every proposal. It is important to know how to filter and maintain a style that the blogger identifies with.
Stupid Girls
stupid girls
Garotas Estúpidas is now 8 years old and is a project by Camila Coutinho. The inspiration for the blog's title was a well-known song by the American singer Pink : “ Stupid Girls ”. The project was initially shared and, along with fashion commentary, followed the world of celebrities. Over time, Camila Coutinho's friends abandoned Garotas Estúpidas, but she decided to continue.
After 2 years, the blog managed to gather around 2 thousand daily visits. Today, it has more than 6 million per month . The blogger says that she is sought out by big brands every day and admits that one of the secrets is the use of simple language that makes girls identify with her. The greatest recognition came after Garotas Estúpidas was considered by Vogue as one of the 45 blogs in the world that all fashion lovers should follow.
Helena Bordon
helena bordon
Helena Bordon has her own blog and is no stranger to the world of fashion. She lived in New York for two years , where she did an internship at Valentino . Helena Bordon has a large list of contacts and at some point decided to create a blog where she shares fashion and travel tips. Today her website is visited 1.1 million times a month.
Helena Bordon was criticized when she said she no longer wanted to be called a blogger . The statements came about because the author believes that many people do not take the profession seriously and consider her opinion as less credible or specialized.
READ OTHER INTERESTING ARTICLES NOW AND BUILD YOUR OWN SUCCESS STORY:
Don't you have the 8Ps of Digital Marketing Book yet?
Share this article
They are mostly female, they like the world of fashion and cosmetics and decided to create pages where they leave their reviews or show their look of the day .
Over time, blogs – which were initially just a form of entertainment – have saudi arabia email list become a real success story . Today, they are full-time bloggers and consider themselves to be their own businesspeople. Read the article to the end and discover 4 stories of women who became celebrities thanks to their fashion blogs.
In addition to writing posts for their respective blogs, these fashion bloggers are hired by various brands to be present at openings.
In addition to the various invitations they receive, several requests for collaboration and offers of products that they can use in their reviews arrive in their email accounts every day .
Their names are a reference in the market and their opinion is respected as if it were that of a true critic. And the truth is that everyone has something to gain: a positive review of a lipstick or a simple photo of the look of the day with a specific t-shirt can make sales in stores soar.
This growth phenomenon in the blogosphere has consolidated fashion blogs as extremely powerful communication tools. Even though they are not part of traditional media outlets – such as magazines, newspapers or television – these platforms cannot and should not be left aside by companies’ marketing and digital communication departments.
Investing in blogs is, in fact, an excellent way to promote a specific product or service. Unlike the media, these information channels are associated with an informal form of communication. Furthermore, it is not the brand that is selling something, but rather someone independent who is giving their opinion and advising on the use of whatever it is.
Fashion blogs and the importance of social networks
As we all know, social networks are a fundamental part of any business. In the case of fashion blogs , the creation of profiles associated with the blogs and the individual name of their author has allowed these bloggers to gain a new dimension, achieving status comparable to public figures , movie stars or models .
Nowadays, most of them represent brands or take on the role of ambassador for projects they identify with and that extend to other areas, such as social solidarity . Going from party to party or event to event, they are photographed by photographers, sign autographs and participate in television channel segments.
But how did it all start? Continue reading this post and discover 4 success stories in Brazil , a country that serves as a test tube for the application of any digital strategy.
The large population translates into significant numbers that allow us to understand whether the model we apply works or not. When it comes to fashion blogs, there is no doubt: they are here to stay and the results are highly positive .
Thassia's Blog
Thassia's blog
Thássia Naves studied advertising and was encouraged by a professor to create a personal blog. The project, which sought to be a kind of personal diary, grew and became a local and then national success story. Thássia's Blog is currently visited 6 million times a month and the author has a huge fan base on social media.
According to the blogger herself, it is important that the texts are always written by her because over time people develop empathy and are able to tell when a text is not written by her. Since creating the page, Thássia Naves ' wardrobe has tripled and the blogger admits that most of the pieces she has were given to her by brands.
Lala Rudge
lala rouge
3 million visits per month and over 500 thousand followers on Instagram. These are the numbers that explain the success of Lala Rudge . Like most of these types of fashion blogs, the page started as a joke. Lala was a law student when she started posting some beauty tips and talking about travel. In 3 months the blog grew amazingly and Lala Rudge decided to invite her publicist and sister, Maria Rudge , to be part of the project.
The blogger doesn't deny that the business is profitable , but points out the large number of negative comments as one of the disadvantages of working in this sector. Lala advises all those who are starting out and are approached by big brands not to accept every proposal. It is important to know how to filter and maintain a style that the blogger identifies with.
Stupid Girls
stupid girls
Garotas Estúpidas is now 8 years old and is a project by Camila Coutinho. The inspiration for the blog's title was a well-known song by the American singer Pink : “ Stupid Girls ”. The project was initially shared and, along with fashion commentary, followed the world of celebrities. Over time, Camila Coutinho's friends abandoned Garotas Estúpidas, but she decided to continue.
After 2 years, the blog managed to gather around 2 thousand daily visits. Today, it has more than 6 million per month . The blogger says that she is sought out by big brands every day and admits that one of the secrets is the use of simple language that makes girls identify with her. The greatest recognition came after Garotas Estúpidas was considered by Vogue as one of the 45 blogs in the world that all fashion lovers should follow.
Helena Bordon
helena bordon
Helena Bordon has her own blog and is no stranger to the world of fashion. She lived in New York for two years , where she did an internship at Valentino . Helena Bordon has a large list of contacts and at some point decided to create a blog where she shares fashion and travel tips. Today her website is visited 1.1 million times a month.
Helena Bordon was criticized when she said she no longer wanted to be called a blogger . The statements came about because the author believes that many people do not take the profession seriously and consider her opinion as less credible or specialized.
READ OTHER INTERESTING ARTICLES NOW AND BUILD YOUR OWN SUCCESS STORY:
Don't you have the 8Ps of Digital Marketing Book yet?