7 Best Practices for Website Popups That Convert
Posted: Sat Dec 07, 2024 4:58 am
When it comes to email marketing, you’ve probably heard it before. Like email marketing has the highest ROI for ecommerce companies, and it’s true — for every ecuador mobile phone number dollar you spend, you can generate $38 — this statistic alone has convinced many brands to incorporate this old-school but effective method of connecting with (and converting) customers. However, the only way you’re going to grow your email list successfully is if you have an effective website pop-up strategy.
Pop-ups have a reputation for being intrusive, but when done right, they can be a powerful tool for engaging your target audience, increasing sales, and enhancing your user experience.
What is a pop-up website?
Website pop-ups are small windows that appear on your computer screen when you visit a website or use a specific application. Pop-ups are designed to catch attention and display information, such as advertisements, notifications, or requests to take action.
Now that you understand what these are, let’s take a look at ten best practices you should keep in mind while setting up your pop-up campaign.
Different types of website pop-ups
Website wireframes Poptin popup
Before we dive into best practices for popups, it’s important to cover the different types of website popups . Some of the ones you should use in your campaigns include exit-intent popups, time-based popups, scroll-triggered popups, welcome popups, and hello bar popups.
Let's take a closer look.
Pop-up intention
It is generally used for any site owned by an individual who has knowledge of online marketing . The goal of the promotion (such as PPC ads or social media links) is to drive traffic to your website.
And the point of your website is to attract visitors so they stay. But when they don’t — you can use Exit Intent pop-ups to convert them, or at least capture their emails before they leave.
Scroll-triggered pop-ups
Maybe you're sending visitors to a blog post, product page, or other landing page . In this case, you can set the pop-up to appear at a certain point on the page (like halfway or at the end).
Scroll-triggered popups are ideal for presenting offers to people who have shown interest (by reading/scrolling down the page).
Pop-ups have a reputation for being intrusive, but when done right, they can be a powerful tool for engaging your target audience, increasing sales, and enhancing your user experience.
What is a pop-up website?
Website pop-ups are small windows that appear on your computer screen when you visit a website or use a specific application. Pop-ups are designed to catch attention and display information, such as advertisements, notifications, or requests to take action.
Now that you understand what these are, let’s take a look at ten best practices you should keep in mind while setting up your pop-up campaign.
Different types of website pop-ups
Website wireframes Poptin popup
Before we dive into best practices for popups, it’s important to cover the different types of website popups . Some of the ones you should use in your campaigns include exit-intent popups, time-based popups, scroll-triggered popups, welcome popups, and hello bar popups.
Let's take a closer look.
Pop-up intention
It is generally used for any site owned by an individual who has knowledge of online marketing . The goal of the promotion (such as PPC ads or social media links) is to drive traffic to your website.
And the point of your website is to attract visitors so they stay. But when they don’t — you can use Exit Intent pop-ups to convert them, or at least capture their emails before they leave.
Scroll-triggered pop-ups
Maybe you're sending visitors to a blog post, product page, or other landing page . In this case, you can set the pop-up to appear at a certain point on the page (like halfway or at the end).
Scroll-triggered popups are ideal for presenting offers to people who have shown interest (by reading/scrolling down the page).