What is considered a ‘good’ repeat purchase rate?
Posted: Wed Feb 05, 2025 3:20 am
Most successful e-commerce brands should have around 25-30% of their customers returning – but remember this rate will differ massively depending on your industry, mostly because some product types have naturally lower reorder rates, ie. durable, long-term items like electricals that are bought once every few years.
For instance, e-commerce stores selling high-end furniture or home appliances will naturally have a lower repeat purchase rate than a bookstore that can retarget customers with new releases every month.
Why Measuring Repeat Purchase Rate is Helpful
Measuring repeat purchase rate is guatemala telegram screenin an evaluation of your long-term performance. But why is having an understanding of customer retention success so vital for driving your business forward toward bigger things?
Returning customers spend more money
Research shows that half of a company’s total profits come from just 8% of their most loyal returning customers. This is because loyal repeat customers tend to spend more money with brands they already know and trust – sometimes up to 33% more.
Returning customers speak positively about your brand
Word of mouth is a powerful form of advertising. In fact, 90% of us are more likely to trust a brand that’s been recommended to us. The more your customers return to make a purchase beyond the first, the more likely they are to refer your products to friends and family.
For instance, e-commerce stores selling high-end furniture or home appliances will naturally have a lower repeat purchase rate than a bookstore that can retarget customers with new releases every month.
Why Measuring Repeat Purchase Rate is Helpful
Measuring repeat purchase rate is guatemala telegram screenin an evaluation of your long-term performance. But why is having an understanding of customer retention success so vital for driving your business forward toward bigger things?
Returning customers spend more money
Research shows that half of a company’s total profits come from just 8% of their most loyal returning customers. This is because loyal repeat customers tend to spend more money with brands they already know and trust – sometimes up to 33% more.
Returning customers speak positively about your brand
Word of mouth is a powerful form of advertising. In fact, 90% of us are more likely to trust a brand that’s been recommended to us. The more your customers return to make a purchase beyond the first, the more likely they are to refer your products to friends and family.