Is writing a blog for your business right for you?
Posted: Sat Dec 07, 2024 4:55 am
Now that you know the advantages and disadvantages of a professional blog, there is one question left to answer before launching yours: is it really the right communication channel for you?
I help my coaches to break away from the injunctions of digital marketing . We are not obliged to do anything to succeed in creating relevant content that attracts the right customers to us. Your authentic content strategy is built around who you are and what makes sense to you.
To help you feel more comfortable in your content creation, I invite you to participate in my free challenge: 5 days to be (finally authentic in your content)
The form you have selected does not exist.
There is no point in creating a professional blog if you suffer while writing your articles . Of course, you always have the option of delegating the writing to web editors like me if you really want to implement this communication channel into your strategy without doing it yourself.
If you recognize yourself in one of the following points, then yes, professional blogging can be interesting for you and your business.
You like to write
First criterion that seems obvious and yet, it never hurts to remind you. Writing a blog article is not writing three paragraphs quickly. It requires digging deep into the subject you are dealing with. So you must like writing and be comfortable with this way of conveying your message .
If you like succinct content that gets to the point in a few lines, the blog format is not the most suitable for you. Today, a quality article is not less than 1000 words . It may seem like a mountain. However, when you like writing, it goes very quickly. At this point in the article, you have already read more than 1500
.
In short, to keep a professional blog in the long term, writing should not scare you.
You know the basics of SEO
Or, you plan to learn them quickly.
This is an essential criterion to hope to obtain concrete canada whatsapp number data results with your business blog ! As I told you previously, an article that is not optimized for SEO will fall into the limbo of the Internet. It will not serve your business at all! Don't forget that your professional blog is a component of your content strategy . It is there to help you achieve your goals and develop your business.
I know SEO can seem obscure and very complicated. Don't worry, it's not! You don't need to be an expert to position your articles in search results. Understanding how SEO works and the basic principles are enough to get started.
You have determined a content strategy
This is valid for all the communication channels you want to develop: you need to know where you are going to get real results . And sorry to tell you, this necessarily involves defining a strategy.
There is no magic recipe. I am in favor of authentic communication that suits you and this requires a strategy adapted to your desires, your zone of genius and your constraints . However, you can already ask yourself two questions: who is your professional blog aimed at and what message do you want to convey . These two points will serve as a basis for defining your editorial line and creating relevant articles for your audience.
I help my coaches to break away from the injunctions of digital marketing . We are not obliged to do anything to succeed in creating relevant content that attracts the right customers to us. Your authentic content strategy is built around who you are and what makes sense to you.
To help you feel more comfortable in your content creation, I invite you to participate in my free challenge: 5 days to be (finally authentic in your content)
The form you have selected does not exist.
There is no point in creating a professional blog if you suffer while writing your articles . Of course, you always have the option of delegating the writing to web editors like me if you really want to implement this communication channel into your strategy without doing it yourself.
If you recognize yourself in one of the following points, then yes, professional blogging can be interesting for you and your business.
You like to write
First criterion that seems obvious and yet, it never hurts to remind you. Writing a blog article is not writing three paragraphs quickly. It requires digging deep into the subject you are dealing with. So you must like writing and be comfortable with this way of conveying your message .
If you like succinct content that gets to the point in a few lines, the blog format is not the most suitable for you. Today, a quality article is not less than 1000 words . It may seem like a mountain. However, when you like writing, it goes very quickly. At this point in the article, you have already read more than 1500
.In short, to keep a professional blog in the long term, writing should not scare you.
You know the basics of SEO
Or, you plan to learn them quickly.
This is an essential criterion to hope to obtain concrete canada whatsapp number data results with your business blog ! As I told you previously, an article that is not optimized for SEO will fall into the limbo of the Internet. It will not serve your business at all! Don't forget that your professional blog is a component of your content strategy . It is there to help you achieve your goals and develop your business.
I know SEO can seem obscure and very complicated. Don't worry, it's not! You don't need to be an expert to position your articles in search results. Understanding how SEO works and the basic principles are enough to get started.
You have determined a content strategy
This is valid for all the communication channels you want to develop: you need to know where you are going to get real results . And sorry to tell you, this necessarily involves defining a strategy.
There is no magic recipe. I am in favor of authentic communication that suits you and this requires a strategy adapted to your desires, your zone of genius and your constraints . However, you can already ask yourself two questions: who is your professional blog aimed at and what message do you want to convey . These two points will serve as a basis for defining your editorial line and creating relevant articles for your audience.